Question: Pricing
Answer: Setting and communicating the value of products and services. Setting the price at the right level.
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Question: Product/Service Management
Answer: Designing,developing,maintaining,improving,and aquiring products and services that meet consumer needs.
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Question: Distribution
Answer: Determining the best ways for customers to locate,obtain,and use the products and services of an organization. Involves moving the product each step from the deign idea to the consumer.
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Question: Financing
Answer: Budgeting for marketing activities,obtaining the necessary funds needed for operations,and providing financial assistance to customers so they can purchase the business products and service.
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Question: Marketing-Information Management
Answer: Obtaining,managing,and using information about what customers want to improve business decision making, performance of marketing activities, and determining what will sell.
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Question: Selling
Answer: Communicating directly with potential customers to determine and satisfy their needs.
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Question: Promotion
Answer: Communicating with customers about the product to achieve the desired result--customer demand for and purchase of the product. Includes advertising, personal selling, publicity, and public relations.
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