Question: The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________________.

e-commerce

Web exchanges

business applications

business intelligence

transaction processing

Answer: e-commerce

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Question: When consumers purchase goods from a business, the transaction is termed ______ e-commerce.

consumer-to-consumer (C2C)

consumer-to-business (C2B)

consumer-to-organization (C2O)

business-to-business (B2B)

business-to-consumer (B2C)

Answer: business-to-consumer (B2C)

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Question: The form of e-commerce that is the largest in terms of sales dollar volume is ____________ e-commerce.

business-to-business (B2B)

business-to-consumer (B2C)

consumer-to-organization (C2O)

consumer-to-consumer (C2C)

consumer-to-business (C2B)

Answer: business-to-business (B2B)

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Question: When a person purchases an item from another person via eBay, we have a(n) ______ transaction.

consumer-to-consumer (C2C)

business-to-consumer (B2C)

business-to-business (B2B)

consumer-to-organization (C2O)

consumer-to-business (C2B)

Answer: consumer-to-consumer (C2C)

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Question: When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce.

government-to-business (G2B)

government-to-organization (G2O)

business-to-business (B2B)

government-to-citizen (G2C)

government-to-government (G2G)

Answer: government-to-business (G2B)

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Question: Businesses that sell goods electronically in cyberspace with no physical store locations are known as ______________ companies.

cross-channel

virtual

brick-and-click

click-and-mortar

multichannel

Answer: virtual

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Question: Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _______________ companies.

click-only

virtual

brick-and-click

pure play

brick-and-mortar

Answer: brick-and-click

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Question: An advantage of the click-only e-commerce strategy is _______________.

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

the higher prices can be charged because customers do not price compare

reduced competitive pressures

the lower variety of product offerings are needed

less need to enhance technologies

Answer: rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

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Question: A business model enabled by Web technologies is that of ______________, in which firms tailor products and services to a customer's particular needs on a large scale.

menu-driven pricing

reverse pricing

reintermediation

mass customization

disintermediation

Answer: mass customization

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Question: Buying and selling on the Web has disrupted many industries due to _____________, the elimination of the need for a middleman.

disintermediation

menu-driven pricing

mass customization

reverse pricing

reintermediation

Answer: disintermediation

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Question: A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate?

Mass customization

Niche marketing

Menu-driven pricing

Dynamic pricing

Group buying

Answer: Group buying

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Question: Which of the following is a characteristic of social commerce?

Understanding the return policies of the online retailer

Receiving product recommendations based on the buying habits of similar shoppers

Storing items in an electronic shopping cart for purchase at a later date

Receiving lifetime warranties for purchased products

Purchasing goods using a PayPal account

Answer: Receiving product recommendations based on the buying habits of similar shoppers

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Question: Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?

Customers can more easily comparison shop.

The ability to offer a virtually unlimited number and variety of products.

Widespread online presence allows more effective ways to compete for customers.

Customers find it more comfortable to shop and easier to return unwanted items.

There is more effective price competitiveness.

Answer: Customers find it more comfortable to shop and easier to return unwanted items.

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Question: When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______.

outliers

mass market

anomalies

niche segments

long tails

Answer: long tails

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Question: In order to improve their websites, companies should track the ____________, which is the percentage of visitors who leave the website after viewing that page.

bounce rate

exit rate

viewing rate

visit length

conversion rate

Answer: exit rate

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Question: By monitoring the _________, website owners can learn which pages receive single views and do not cause visitors to stay at the site.

bounce rate

conversion rate

visit length

viewing rate

exit rate

Answer: bounce rate

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Question: A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance.

representational delight

functional convenience

functional strength

structural enhancement

structural firmness

Answer: structural firmness

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Question: Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product?

RFID tags

IPO addresses

SEO codes

HTML tags

QR codes

Answer: QR codes

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Question: In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.

pay-per-click

clickstream

user-based

time-on-site

click-rate

Answer: pay-per-click

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Question: A service provided on a mobile device that provides the ability to see another person's location is called the ______________ location-based service.

mapping

linking

tracking

location

navigation

Answer: tracking

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Question: If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________________.

joining a co-operative buying club

exploratory shopping

using a buying group

physical shopping

showrooming

Answer: showrooming

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Question: Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?

Increased potential of fraud

Limited quality control

Concerns about return policies

Uncertainly about payment methods

More widely available buyers and sellers

Answer: More widely available buyers and sellers

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Question: Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?

Concerns about security

Excitement to order the product

Lengthy checkout procedures

Comparison shopping on other sites

Impatience

Answer: Excitement to order the product

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Question: Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______________.

purchase time

customer age

state where product was ordered

misspellings in billing addresses

purchase date

Answer: misspellings in billing addresses

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Question: The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.

product identifier

digital watermark

digital signpost

product notation

digital sweet spot

Answer: digital watermark

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