Google Analytics Individual Qualification Exam Answers

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric

ANSWER : C. Custom Dimension

Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above

ANSWER : D. All of the above

To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. 

Attribution Models C. Google Ads Linking D. User ID

ANSWER : D. User ID

In Multi-Channel Funnel reports, how are default conversions credited? A.Second to last campaign, 

search or ad B. Equal credit along the conversion touchpoints C. Last campaign, search or ad D. First 

campaign, search or ad

ANSWER : C. Last campaign, search or ad

What report indicates the pages of a website where users first arrived? A. Landing Pages report B. Pages 

report C. Location report D. All Pages report

ANSWER : A. Landing Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to 

Google Analytics? A. The Measurement Protocol B. Data Import C. Browser cookies D. The Networking 

Protocol

ANSWER : A. The Measurement Protocol

What is not considered a default “medium” in Google Analytics? A. referral B. google C. organic D. cpc

ANSWER : B. google

What is the set of rules that determines how sales and conversions get credited based on touch-points in 

the conversion path? A. Attribution modeling B. Conversion tracking C. Channel Groupings D. 

Multi-Channel Funnels

ANSWER : A. Attribution modeling

What metric-dimension combination is not valid? A. Avg. Time on Page / Device Category B. Sessions / 

Bounce rate C. Sessions / Source D. Total Events / User Type

ANSWER : B. Sessions / Bounce rate

Which reports indicate how traffic arrived at a website? A. Demographics B. Geo C. All Traffic D. Behavior

ANSWER : C. All Traffic

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before 

the Custom Dimension was created. A. True B. False

ANSWER : A. True

Custom Dimensions can be used as what? A. Primary dimensions in Custom Reports B. Secondary 

dimensions in Custom Reports C. Secondary dimensions in Standard Reports D. All of the above

ANSWER : D. All of the above

What feature must be enabled to use Multi-Channel Funnels? A. Custom Dimensions B. Advertising 

Features C. Goals or Ecommerce D. In-page Analytics

ANSWER : C. Goals or Ecommerce

What data table display compares report metrics to the website average? A. Pivot B. Percentage C. 

Performance D. Comparison

ANSWER : D. Comparison

View filters are applied in what order? A. Creation date B. Random order C. Sequential order D. 

Alphabetical order

ANSWER : C. Sequential order

Auto-tagging is used to collect data from what kind of traffic? A. Social media traffic B. Social media 

traffic C. Google Ads Campaign traffic D. Website referral traffic

ANSWER : C. Google Ads Campaign traffic

What report indicates where users start or exit the conversion funnel? A. Goal Flow B. Treemaps C. 

Cohort Analysis D. User Timings

ANSWER : A. Goal Flow

Which parameters can be included with an event hit for reporting? A. Event, Category, Action, Label B. 

Category, Action, Label, Unique Events C. Category, Action, Label, Value D. Category, Action, Label, Total 

Events

ANSWER : C. Category, Action, Label, Value

What Remarketing audiences cannot be defined by default? A. Users who speak a particular language B. 

Users who visited a physical store C. Users who played a video on a website D. Users who visited a 

specific page on a website

ANSWER : B. Users who visited a physical store

What Data Is Google Analytics Goals Unable To Track? A. Customer’s lifetime value B. Making a purchase 

C. Signing up for a newsletter D. Watching a video

ANSWER : A. Customer’s lifetime value

In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately? A. Same 

view B. Same scope C. Same Custom Report D. Same index

ANSWER : B. Same scope

What Is Used To Create Smart Goals? A. Machine-learning algorithms B. Custom Reports C. Analytics 

Goals D. Remarketing audience

ANSWER : A. Machine-learning algorithms

Which Three Campaign Parameters Are Recommended To Manually Track Campaigns? A. Medium, 

Source and Content B. Campaign, Content and Term C. Medium, Source and Campaign D. Source, 

Content and Term

ANSWER : C. Medium, Source and Campaign

Filters Cannot Perform What Action On Collected Data? A. Include data from specific subdomains B. Include shopping preferences C. Convert dynamic page URLs to readable text strings D. Exclude traffic 

from particular IP addresses

ANSWER : B. Include shopping preferences

If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How 

Many Unique Events? A. 2 B. 6 C. 1 D. 3

ANSWER : C. 1

What Scope Levels are Available For Dimensions And Metrics? A. Event-level, duration-level, 

transaction-level, or user-level scope B. Event-level, session-level, transaction-level, or user-level scope C. 

Location-level, duration-level, product-level, or user-level scope D. Hit-level, session-level, product-level, 

or user-level scope

ANSWER : D. Hit-level, session-level, product-level, or user-level scope

Which Assets Cannot Be Shared In The Solutions Gallery? A. Goals B. Segments C. Custom reports D. 

Custom Dimensions

ANSWER : D. Custom Dimensions

Which Goals Are Available In Google Analytics? A. Destination, Event, Duration, Pages/Screens per 

Session B. Location, Event, Time, Users per Session C. Destination, Event, Pageview, Social D. Pageview, 

Event, Transaction, Social

ANSWER : A. Destination, Event, Duration, Pages/Screens per Session

What Report Identifies Browsers That May Have Had Problems With A Website? A. The Active Users 

report B. The Browser and OS report C. The Source/Medium report D. The New vs Returning report

ANSWER : B. The Browser and OS report

What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer 

Rewards Program? A. Session B. Hit C. Product D. User

ANSWER : D. User

To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up? A. Data Import B. Ad 

Exchange Linking C. Cross-domain tracking D. Google Ads Linking

ANSWER : C. Cross-domain tracking

When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result? 

A. Analytics will associate users and sessions with a single domain B. Analytics will not associate users 

and sessions with any domain C. Analytics will send an alert about duplicate data collection D. Analytics 

will associate users and sessions with their respective domains

ANSWER : D. Analytics will associate users and sessions with their respective domains

What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog? A. 

Custom Report B. Event Tracking C. Calculated Metrics D. Custom Dimension

ANSWER : B. Event Tracking

What Is A “Secondary Dimension” In Google Analytics? A. An additional report dimension for more 

specific analysis B. A dashboard widget that offers more specific analysis C. A visualization to understand 

the impact of data D. An additional report metric for more specific analysis

ANSWER : A. An additional report dimension for more specific analysis

When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default? A. When the 

sessions happen in the same browser on the same device B. When the sessions share the same browser 

cookie C. When the sessions happen in different browsers on the same device D. When the sessions 

happen in the same browser on the same day

ANSWER : C. When the sessions happen in different browsers on the same device

What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement? A. Frequency and 

Recency report B. Active Users report C. Engagement report D. All Pages report

ANSWER : D. All Pages report

What Is Not Considered A “Source” In Google Analytics By Default? A. email B. (direct) C. google D. 

googlemerchandisestore.com

ANSWER : A. email

If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The 

Session Times Out, How Will Google Analytics Report The Session? A. As an event B. As a click C. As a 

bounce D. As an interaction

ANSWER : C. As a bounce

What Is Not A Benefit Of Google Analytics Remarketing? A. Show customized ads to customers who have 

previously visited your site B. Allow customers to quickly reorder an item they have previously purchased 

C. Create remarketing lists without making changes to your existing Analytics snippet D. Create 

remarketing lists based on custom segments and targets

ANSWER : B. Allow customers to quickly reorder an item they have previously purchased

View Filters May Be Applied Retroactively To Any Data That Has Been Processed. A. True B. False

ANSWER : B. False

What Report Shows The Percentage Of Traffic That Previously Visited A Website? A. Behavior > 

Frequency and Recency report B. Interests > Affinity categories report C. All traffic > Referrals report D. 

Behavior > New vs returning report

ANSWER : D. Behavior > New vs returning report

Once Filters Have Been Applied, What Is The Option To Recover Filtered Data? A. Filtered data is not 

recoverable B. Data may be recovered within 10 days C. Data may be recovered within 30 days D. Data 

may be recovered within 5 days

ANSWER : A. Filtered data is not recoverable

For Autotagging, What Parameter Does Google Ads Include In The Destination URL? A. adid= B. urlid= C. 

utm= D. gclid=

ANSWER : D. gclid=

What Report Shows The Percent Of Site Traffic That Visited Previously? A. Sales Performance report B. 

Frequency & Recency report C. Referrals report D. New vs Returning report

ANSWER : D. New vs Returning report

What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods? A. 

Active Users report B. User Explorer report C. Users Flow report D. Cohort Analysis report

ANSWER : A. Active Users report

To View Accurate Data In A Custom Report, What Action Should Be Avoided? A. Pair metrics and 

dimensions of different scopes B. Use multiple dimensions together in the same report C. Create a report 

with Custom Metrics D. Use a Custom Dimension as a primary dimension

ANSWER : A. Pair metrics and dimensions of different scopes

How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina? A. Filter 1: 

include Brazil > Filter 2: include Argentina B. Filter 1: include Argentina > Filter 2: include Brazil C. Filter 1: 

include Brazil or Argentina D. Filter 1: exclude all countries except Brazil and Argentina

ANSWER : C. Filter 1: include Brazil or Argentina

What Cannot Be Collected By The Default Analytics Tracking Code? A. Device and operating system B. 

User’s favorite website C. Page visits D. Browser language setting

ANSWER : B. User’s favorite website

Views Can Include Website Data Collected Before The View Was Created. A. True B. False

ANSWER : B. False

What Report Shows Which Types Of Mobile Devices Visited A Website? A. Technology > Network report 

B. Site Content > Landing Page report C. Mobile > Devices report D. All Traffic > Source/Medium report

ANSWER : C. Mobile > Devices report

Within How Many Days Can A Deleted View Be Restored? A. 25 B. 5 C. 35 D. 15

ANSWER : C. 35

What Is Not A Benefit Of Using Segments To Analyse Data? A. Isolate and analyse specific conversion 

paths using conversion segments B. Permanently modify the data in a view C. Analyse users by single or 

multi-session conditions D. Compare behavior metrics for groups of users like Converters vs non 

Converters

ANSWER : B. Permanently modify the data in a view

What Report Provides Data On How Specific Sections Of A Website Performed? A. Location report B. 

Frequency and Recency report C. Content Drilldown report D. Top Events report

ANSWER : C. Content Drilldown report

What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience? A. Users who returned an 

item they purchased B. Users who viewed a homepage C. Users who viewed a search result page on a 

website D. Users who viewed product-detail pages

ANSWER : A. Users who returned an item they purchased

What Report Shows A Visual Representation Of User Interactions On A Website? A. Behavior Flow report 

B. Landing Pages report C. Content Drilldown report D. Treemaps report

ANSWER : A. Behavior Flow report

A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously 

Collected. A. True B. False

ANSWER : A. True

When Linking A Google Ads Account To Google Analytics, What Is Not Possible? A. Import Analytics Goals 

and transactions into Google Ads as conversions B. Adjust keyword bids in Google Ads from Google 

Analytics C. View Google Ads click and cost data next to site engagement data in Analytics D. Create 

remarketing lists in Analytics to use in Google Ads campaigns

ANSWER : B. Adjust keyword bids in Google Ads from Google Analytics

What Asset Is Used To Build A Remarketing List? A. Custom Dimension B. Custom Segment C. Custom 

Report D. Custom Metric

ANSWER : B. Custom Segment

If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins 

With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal? 

A. /ordercomplete.php B. /ordercomplete/index.html C. /ordercomplete/thank_you.html D. 

/order/complete.php

ANSWER : D. /order/complete.php

What Does Assigning A Value To A Google Analytics Goal Enable? A. Track actual revenue from 

conversions B. Track real-time business revenue C. Analyze a website conversion funnel D. Compare goal 

conversions and measure changes to a website

ANSWER : D. Compare goal conversions and measure changes to a website

When Does A Default Analytics Session Expire? A. When a user is inactive on a web page for more than 

30 minutes B. After 30 minutes, regardless of user activity on a web page C. At noon every day D. When a 

user opens a new browser window

ANSWER : A. When a user is inactive on a web page for more than 30 minutes

What Report Indicates The Last Page Users Viewed Before Leaving A Website? A. Landing Pages report B. 

All Pages report C. Exit Pages report D. Pages report

ANSWER : C. Exit Pages report

Google Analytics Cannot Collect Data From Which Systems By Default? A. Offline inventory database B. 

Websites C. Online point-of-sale systems D. Mobile devices

ANSWER : A. Offline inventory database

What Would Prevent Data From Appearing In A Custom Report? A. Too many metrics in a Custom Report 

B. A filter that removes all the data C. Custom Report isn’t shared with users in the same view D. Too 

many dimensions in a Custom Report

ANSWER : B. A filter that removes all the data

Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection? A. 

Just after the openingtagB. Just before the closing tagC. Just after the openingtag D. Just before the 

closingtag

ANSWER : D. Just before the closing tag

Segments Will Not Allow You To Do What? A. Create subsets of sessions or users B. Permanently alter 

data C. Build custom Remarketing lists D. Isolate and analyze data

ANSWER : B. Permanently alter data

To Recognize Users Across Different Devices, What Is Required For User ID? A. A new Analytics account 

for reporting B. Google Tag Manager C. Sign-in that generates and sets unique IDs D. All of the above

ANSWER : C. Sign-in that generates and sets unique IDs

What Channel Is Not Included In The Default Channels Report? A. Direct B. Display C. Organic Search D. 

Device

ANSWER : D. Device

What Is Not A Filter Setting For Data In Views? A. Modify B. Include C. Restore D. Exclude

ANSWER : C. Restore

What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics? A. 

Data import B. Goal tracking C. User ID D. Google Ads Linking

ANSWER : A. Data import

Which Reports Indicate How Website Referrals, Organic Search And Ad Campaigns Assisted In 

Conversions? A. Goals reports B. Acquisition reports C. Multi-Channel Funnel reports D. Ecommerce 

reports

ANSWER : C. Multi-Channel Funnel reports

In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion? A. Paid and 

organic search B. Website referrals C. Social network D. Television commercials

ANSWER : D. Television commercials

What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data? A. Flat Table B. Explorer 

C. Map Overlay D. Pivot Table

ANSWER : A. Flat Table

What Feature Is Required To Track Customer Search Terms On A Website? A. Enhanced Ecommerce B. Site Search C. Data Import D. Search filters

ANSWER : B. Site Search

What Is A “Metric” In Google Analytics? A. The numbers in a data set often paired with dimensions B. 

The dates in a date range C. A segment of data separated out in a report for comparison D. A dimension 

that can help analyze site performance

ANSWER : A. The numbers in a data set often paired with dimensions

What Criteria Cannot Be Used To Create A Custom Segment? A. Ad type B. Dimensions C. Metrics D. 

Sequences of user actions

ANSWER : A. Ad type

Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor? A. 

Campaign and Ad Content B. Source and Campaign C. Source and Medium D. Campaign and Medium

ANSWER : C. Source and Medium

Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?: A. time of day B. 

location C. device D. ad preference

ANSWER : D. ad preference

When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics? A. Every time a user 

adds an item to an online shopping cart B. Every time a user clicks a video on a website C. Every time a 

user searches on a website D. Every time a user loads a webpage with embedded tracking code

ANSWER : D. Every time a user loads a webpage with embedded tracking code

What Campaigns Require Manual Tags On Destination URLs For Tracking? A. Google Ads campaigns B. 

Autotagged campaigns C. Email campaigns D. None of the above

ANSWER : C. Email campaigns

What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports? A. 

Custom Include filter with field “Page Title” and pattern “back to school” B. Custom Include filter with 

field “Campaign Name” and pattern “back to school” C. Custom Search and Replace filter with field 

“Campaign Name”, string “back to school”, and pattern “include” D. Predefined Include filter with “traffic 

to the hostname” “that are equal to” “back to school”

ANSWER : B. Custom Include filter with field “Campaign Name” and pattern “back to school”

What Scope Applies To Custom Metrics? A. Customer B. Session C. Hit D. User

ANSWER : C. Hit

What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks? A. User 

Explorer B. Active Users C. Users Flow D. Cohort Analysis

ANSWER : D. Cohort Analysis

The Default Session Timeout Duration In Google Analytics Is How Many Minutes? A. 5 B. 10 C. 30 D. 20

ANSWER : C. 30

What Data Does Google Analytics Prohibit Collecting? A. Product SKU(s) B. Billing city C. Purchase 

amount D. Personally identifiable information

ANSWER : D. Personally identifiable information

Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A 

Custom Segment? A. Users 25 to 34 years old who have their browser set to Spanish B. Users who engaged in a social media or email campaign C. Users who viewed a page on a website, then watched a video D. Users who are female and have children

ANSWER : D. Users who are female and have children

If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up 

Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count? A. 3 

B. 2 C. 6 D. 1

ANSWER : A. 3

What Is A “Dimension” In Google Analytics? A. An attribute of a data set that can be organized for better 

analysis B. The lifetime value of a user in a given date range C. A report that offers different demographic 

information about your audience D. A comparison of data between two date ranges

ANSWER : A. An attribute of a data set that can be organized for better analysis

What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page? A. Custom 

Channel Groupings B. Calculated Metric C. Custom Dimension D. Custom Metric

ANSWER : D. Custom Metric

Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click 

Attribution? A. Primary conversion B. Second-to-last-click attribution C. Assisted conversion D. Secondary 

conversion

ANSWER : C. Assisted conversion

What Is The “Bounce Rate” In Google Analytics? A. Percentage of visits when a user landed on a website 

and exited without any interactions B. Number of times users returned to a website in a given time 

period C. Percentage of total site exits D. Percentage of sessions in which a user exits from a homepage

ANSWER : A. Percentage of visits when a user landed on a website and exited without any interactions

What Model Represents The Hierarchical Structure Of A Google Analytics Account? A. Property > 

Account > View B. Account > Property > View C. View > Account > Property D. Account > View > Property

ANSWER : B. Account > Property > View

To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken? A. 

Choose “Faster response” in the sampling pulldown menu B. Apply an advanced filter to the report C. 

Remove any filters on the view D. Choose “Greater precision” in the sampling pulldown menu

ANSWER : A. Choose “Faster response” in the sampling pulldown menu

Sampling Is Applied To Reports Before Segmentation. A. True B. False

ANSWER : B. False

If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur? A. Analytics will 

set a new browser cookie the next time a browser loads a tracked page B. Analytics will set a new unique 

ID the next time a browser loads a tracked page C. Analytics will not be able to associate user behavior 

data with past data collected D. All of the above

ANSWER : D. All of the above

Which Reports Require The Activation Of Advertising Features? A. Geo reports B. Cohort Analysis reports 

C. Real-time reports D. Demographics and Interests reports

ANSWER : D. Demographics and Interests reports

When Does The Tracking Code Send An Event Hit To Google Analytics? A. Every time a user performs an 

action with pageview tracking implemented B. Every time a user adds an event to their calendar C. Every 

time a user performs an action with event tracking implemented D. Every time a user makes a 

reservation

ANSWER : C. Every time a user performs an action with event tracking implemented

What Campaign Parameter Is Not Available By Default In Google Analytics ? A. utm_content B. 

utm_source C. utm_medium D. utm_adgroup

ANSWER : D. utm_adgroup

Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report. A. true 

B. false

ANSWER : B. false