Google Analytics Individual Qualification Exam Answers
What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric
ANSWER : C. Custom Dimension
Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above
ANSWER : D. All of the above
To recognize users across different devices, what feature must be enabled? A. Audience Definitions B.
Attribution Models C. Google Ads Linking D. User ID
ANSWER : D. User ID
In Multi-Channel Funnel reports, how are default conversions credited? A.Second to last campaign,
search or ad B. Equal credit along the conversion touchpoints C. Last campaign, search or ad D. First
campaign, search or ad
ANSWER : C. Last campaign, search or ad
What report indicates the pages of a website where users first arrived? A. Landing Pages report B. Pages
report C. Location report D. All Pages report
ANSWER : A. Landing Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to
Google Analytics? A. The Measurement Protocol B. Data Import C. Browser cookies D. The Networking
Protocol
ANSWER : A. The Measurement Protocol
What is not considered a default “medium” in Google Analytics? A. referral B. google C. organic D. cpc
ANSWER : B. google
What is the set of rules that determines how sales and conversions get credited based on touch-points in
the conversion path? A. Attribution modeling B. Conversion tracking C. Channel Groupings D.
Multi-Channel Funnels
ANSWER : A. Attribution modeling
What metric-dimension combination is not valid? A. Avg. Time on Page / Device Category B. Sessions /
Bounce rate C. Sessions / Source D. Total Events / User Type
ANSWER : B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website? A. Demographics B. Geo C. All Traffic D. Behavior
ANSWER : C. All Traffic
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before
the Custom Dimension was created. A. True B. False
ANSWER : A. True
Custom Dimensions can be used as what? A. Primary dimensions in Custom Reports B. Secondary
dimensions in Custom Reports C. Secondary dimensions in Standard Reports D. All of the above
ANSWER : D. All of the above
What feature must be enabled to use Multi-Channel Funnels? A. Custom Dimensions B. Advertising
Features C. Goals or Ecommerce D. In-page Analytics
ANSWER : C. Goals or Ecommerce
What data table display compares report metrics to the website average? A. Pivot B. Percentage C.
Performance D. Comparison
ANSWER : D. Comparison
View filters are applied in what order? A. Creation date B. Random order C. Sequential order D.
Alphabetical order
ANSWER : C. Sequential order
Auto-tagging is used to collect data from what kind of traffic? A. Social media traffic B. Social media
traffic C. Google Ads Campaign traffic D. Website referral traffic
ANSWER : C. Google Ads Campaign traffic
What report indicates where users start or exit the conversion funnel? A. Goal Flow B. Treemaps C.
Cohort Analysis D. User Timings
ANSWER : A. Goal Flow
Which parameters can be included with an event hit for reporting? A. Event, Category, Action, Label B.
Category, Action, Label, Unique Events C. Category, Action, Label, Value D. Category, Action, Label, Total
Events
ANSWER : C. Category, Action, Label, Value
What Remarketing audiences cannot be defined by default? A. Users who speak a particular language B.
Users who visited a physical store C. Users who played a video on a website D. Users who visited a
specific page on a website
ANSWER : B. Users who visited a physical store
What Data Is Google Analytics Goals Unable To Track? A. Customer’s lifetime value B. Making a purchase
C. Signing up for a newsletter D. Watching a video
ANSWER : A. Customer’s lifetime value
In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately? A. Same
view B. Same scope C. Same Custom Report D. Same index
ANSWER : B. Same scope
What Is Used To Create Smart Goals? A. Machine-learning algorithms B. Custom Reports C. Analytics
Goals D. Remarketing audience
ANSWER : A. Machine-learning algorithms
Which Three Campaign Parameters Are Recommended To Manually Track Campaigns? A. Medium,
Source and Content B. Campaign, Content and Term C. Medium, Source and Campaign D. Source,
Content and Term
ANSWER : C. Medium, Source and Campaign
Filters Cannot Perform What Action On Collected Data? A. Include data from specific subdomains B. Include shopping preferences C. Convert dynamic page URLs to readable text strings D. Exclude traffic
from particular IP addresses
ANSWER : B. Include shopping preferences
If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How
Many Unique Events? A. 2 B. 6 C. 1 D. 3
ANSWER : C. 1
What Scope Levels are Available For Dimensions And Metrics? A. Event-level, duration-level,
transaction-level, or user-level scope B. Event-level, session-level, transaction-level, or user-level scope C.
Location-level, duration-level, product-level, or user-level scope D. Hit-level, session-level, product-level,
or user-level scope
ANSWER : D. Hit-level, session-level, product-level, or user-level scope
Which Assets Cannot Be Shared In The Solutions Gallery? A. Goals B. Segments C. Custom reports D.
Custom Dimensions
ANSWER : D. Custom Dimensions
Which Goals Are Available In Google Analytics? A. Destination, Event, Duration, Pages/Screens per
Session B. Location, Event, Time, Users per Session C. Destination, Event, Pageview, Social D. Pageview,
Event, Transaction, Social
ANSWER : A. Destination, Event, Duration, Pages/Screens per Session
What Report Identifies Browsers That May Have Had Problems With A Website? A. The Active Users
report B. The Browser and OS report C. The Source/Medium report D. The New vs Returning report
ANSWER : B. The Browser and OS report
What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer
Rewards Program? A. Session B. Hit C. Product D. User
ANSWER : D. User
To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up? A. Data Import B. Ad
Exchange Linking C. Cross-domain tracking D. Google Ads Linking
ANSWER : C. Cross-domain tracking
When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?
A. Analytics will associate users and sessions with a single domain B. Analytics will not associate users
and sessions with any domain C. Analytics will send an alert about duplicate data collection D. Analytics
will associate users and sessions with their respective domains
ANSWER : D. Analytics will associate users and sessions with their respective domains
What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog? A.
Custom Report B. Event Tracking C. Calculated Metrics D. Custom Dimension
ANSWER : B. Event Tracking
What Is A “Secondary Dimension” In Google Analytics? A. An additional report dimension for more
specific analysis B. A dashboard widget that offers more specific analysis C. A visualization to understand
the impact of data D. An additional report metric for more specific analysis
ANSWER : A. An additional report dimension for more specific analysis
When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default? A. When the
sessions happen in the same browser on the same device B. When the sessions share the same browser
cookie C. When the sessions happen in different browsers on the same device D. When the sessions
happen in the same browser on the same day
ANSWER : C. When the sessions happen in different browsers on the same device
What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement? A. Frequency and
Recency report B. Active Users report C. Engagement report D. All Pages report
ANSWER : D. All Pages report
What Is Not Considered A “Source” In Google Analytics By Default? A. email B. (direct) C. google D.
googlemerchandisestore.com
ANSWER : A. email
If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The
Session Times Out, How Will Google Analytics Report The Session? A. As an event B. As a click C. As a
bounce D. As an interaction
ANSWER : C. As a bounce
What Is Not A Benefit Of Google Analytics Remarketing? A. Show customized ads to customers who have
previously visited your site B. Allow customers to quickly reorder an item they have previously purchased
C. Create remarketing lists without making changes to your existing Analytics snippet D. Create
remarketing lists based on custom segments and targets
ANSWER : B. Allow customers to quickly reorder an item they have previously purchased
View Filters May Be Applied Retroactively To Any Data That Has Been Processed. A. True B. False
ANSWER : B. False
What Report Shows The Percentage Of Traffic That Previously Visited A Website? A. Behavior >
Frequency and Recency report B. Interests > Affinity categories report C. All traffic > Referrals report D.
Behavior > New vs returning report
ANSWER : D. Behavior > New vs returning report
Once Filters Have Been Applied, What Is The Option To Recover Filtered Data? A. Filtered data is not
recoverable B. Data may be recovered within 10 days C. Data may be recovered within 30 days D. Data
may be recovered within 5 days
ANSWER : A. Filtered data is not recoverable
For Autotagging, What Parameter Does Google Ads Include In The Destination URL? A. adid= B. urlid= C.
utm= D. gclid=
ANSWER : D. gclid=
What Report Shows The Percent Of Site Traffic That Visited Previously? A. Sales Performance report B.
Frequency & Recency report C. Referrals report D. New vs Returning report
ANSWER : D. New vs Returning report
What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods? A.
Active Users report B. User Explorer report C. Users Flow report D. Cohort Analysis report
ANSWER : A. Active Users report
To View Accurate Data In A Custom Report, What Action Should Be Avoided? A. Pair metrics and
dimensions of different scopes B. Use multiple dimensions together in the same report C. Create a report
with Custom Metrics D. Use a Custom Dimension as a primary dimension
ANSWER : A. Pair metrics and dimensions of different scopes
How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina? A. Filter 1:
include Brazil > Filter 2: include Argentina B. Filter 1: include Argentina > Filter 2: include Brazil C. Filter 1:
include Brazil or Argentina D. Filter 1: exclude all countries except Brazil and Argentina
ANSWER : C. Filter 1: include Brazil or Argentina
What Cannot Be Collected By The Default Analytics Tracking Code? A. Device and operating system B.
User’s favorite website C. Page visits D. Browser language setting
ANSWER : B. User’s favorite website
Views Can Include Website Data Collected Before The View Was Created. A. True B. False
ANSWER : B. False
What Report Shows Which Types Of Mobile Devices Visited A Website? A. Technology > Network report
B. Site Content > Landing Page report C. Mobile > Devices report D. All Traffic > Source/Medium report
ANSWER : C. Mobile > Devices report
Within How Many Days Can A Deleted View Be Restored? A. 25 B. 5 C. 35 D. 15
ANSWER : C. 35
What Is Not A Benefit Of Using Segments To Analyse Data? A. Isolate and analyse specific conversion
paths using conversion segments B. Permanently modify the data in a view C. Analyse users by single or
multi-session conditions D. Compare behavior metrics for groups of users like Converters vs non
Converters
ANSWER : B. Permanently modify the data in a view
What Report Provides Data On How Specific Sections Of A Website Performed? A. Location report B.
Frequency and Recency report C. Content Drilldown report D. Top Events report
ANSWER : C. Content Drilldown report
What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience? A. Users who returned an
item they purchased B. Users who viewed a homepage C. Users who viewed a search result page on a
website D. Users who viewed product-detail pages
ANSWER : A. Users who returned an item they purchased
What Report Shows A Visual Representation Of User Interactions On A Website? A. Behavior Flow report
B. Landing Pages report C. Content Drilldown report D. Treemaps report
ANSWER : A. Behavior Flow report
A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously
Collected. A. True B. False
ANSWER : A. True
When Linking A Google Ads Account To Google Analytics, What Is Not Possible? A. Import Analytics Goals
and transactions into Google Ads as conversions B. Adjust keyword bids in Google Ads from Google
Analytics C. View Google Ads click and cost data next to site engagement data in Analytics D. Create
remarketing lists in Analytics to use in Google Ads campaigns
ANSWER : B. Adjust keyword bids in Google Ads from Google Analytics
What Asset Is Used To Build A Remarketing List? A. Custom Dimension B. Custom Segment C. Custom
Report D. Custom Metric
ANSWER : B. Custom Segment
If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins
With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?
A. /ordercomplete.php B. /ordercomplete/index.html C. /ordercomplete/thank_you.html D.
/order/complete.php
ANSWER : D. /order/complete.php
What Does Assigning A Value To A Google Analytics Goal Enable? A. Track actual revenue from
conversions B. Track real-time business revenue C. Analyze a website conversion funnel D. Compare goal
conversions and measure changes to a website
ANSWER : D. Compare goal conversions and measure changes to a website
When Does A Default Analytics Session Expire? A. When a user is inactive on a web page for more than
30 minutes B. After 30 minutes, regardless of user activity on a web page C. At noon every day D. When a
user opens a new browser window
ANSWER : A. When a user is inactive on a web page for more than 30 minutes
What Report Indicates The Last Page Users Viewed Before Leaving A Website? A. Landing Pages report B.
All Pages report C. Exit Pages report D. Pages report
ANSWER : C. Exit Pages report
Google Analytics Cannot Collect Data From Which Systems By Default? A. Offline inventory database B.
Websites C. Online point-of-sale systems D. Mobile devices
ANSWER : A. Offline inventory database
What Would Prevent Data From Appearing In A Custom Report? A. Too many metrics in a Custom Report
B. A filter that removes all the data C. Custom Report isn’t shared with users in the same view D. Too
many dimensions in a Custom Report
ANSWER : B. A filter that removes all the data
Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection? A.
Just after the openingtagB. Just before the closing tagC. Just after the openingtag D. Just before the
closingtag
ANSWER : D. Just before the closing tag
Segments Will Not Allow You To Do What? A. Create subsets of sessions or users B. Permanently alter
data C. Build custom Remarketing lists D. Isolate and analyze data
ANSWER : B. Permanently alter data
To Recognize Users Across Different Devices, What Is Required For User ID? A. A new Analytics account
for reporting B. Google Tag Manager C. Sign-in that generates and sets unique IDs D. All of the above
ANSWER : C. Sign-in that generates and sets unique IDs
What Channel Is Not Included In The Default Channels Report? A. Direct B. Display C. Organic Search D.
Device
ANSWER : D. Device
What Is Not A Filter Setting For Data In Views? A. Modify B. Include C. Restore D. Exclude
ANSWER : C. Restore
What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics? A.
Data import B. Goal tracking C. User ID D. Google Ads Linking
ANSWER : A. Data import
Which Reports Indicate How Website Referrals, Organic Search And Ad Campaigns Assisted In
Conversions? A. Goals reports B. Acquisition reports C. Multi-Channel Funnel reports D. Ecommerce
reports
ANSWER : C. Multi-Channel Funnel reports
In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion? A. Paid and
organic search B. Website referrals C. Social network D. Television commercials
ANSWER : D. Television commercials
What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data? A. Flat Table B. Explorer
C. Map Overlay D. Pivot Table
ANSWER : A. Flat Table
What Feature Is Required To Track Customer Search Terms On A Website? A. Enhanced Ecommerce B. Site Search C. Data Import D. Search filters
ANSWER : B. Site Search
What Is A “Metric” In Google Analytics? A. The numbers in a data set often paired with dimensions B.
The dates in a date range C. A segment of data separated out in a report for comparison D. A dimension
that can help analyze site performance
ANSWER : A. The numbers in a data set often paired with dimensions
What Criteria Cannot Be Used To Create A Custom Segment? A. Ad type B. Dimensions C. Metrics D.
Sequences of user actions
ANSWER : A. Ad type
Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor? A.
Campaign and Ad Content B. Source and Campaign C. Source and Medium D. Campaign and Medium
ANSWER : C. Source and Medium
Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?: A. time of day B.
location C. device D. ad preference
ANSWER : D. ad preference
When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics? A. Every time a user
adds an item to an online shopping cart B. Every time a user clicks a video on a website C. Every time a
user searches on a website D. Every time a user loads a webpage with embedded tracking code
ANSWER : D. Every time a user loads a webpage with embedded tracking code
What Campaigns Require Manual Tags On Destination URLs For Tracking? A. Google Ads campaigns B.
Autotagged campaigns C. Email campaigns D. None of the above
ANSWER : C. Email campaigns
What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports? A.
Custom Include filter with field “Page Title” and pattern “back to school” B. Custom Include filter with
field “Campaign Name” and pattern “back to school” C. Custom Search and Replace filter with field
“Campaign Name”, string “back to school”, and pattern “include” D. Predefined Include filter with “traffic
to the hostname” “that are equal to” “back to school”
ANSWER : B. Custom Include filter with field “Campaign Name” and pattern “back to school”
What Scope Applies To Custom Metrics? A. Customer B. Session C. Hit D. User
ANSWER : C. Hit
What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks? A. User
Explorer B. Active Users C. Users Flow D. Cohort Analysis
ANSWER : D. Cohort Analysis
The Default Session Timeout Duration In Google Analytics Is How Many Minutes? A. 5 B. 10 C. 30 D. 20
ANSWER : C. 30
What Data Does Google Analytics Prohibit Collecting? A. Product SKU(s) B. Billing city C. Purchase
amount D. Personally identifiable information
ANSWER : D. Personally identifiable information
Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A
Custom Segment? A. Users 25 to 34 years old who have their browser set to Spanish B. Users who engaged in a social media or email campaign C. Users who viewed a page on a website, then watched a video D. Users who are female and have children
ANSWER : D. Users who are female and have children
If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up
Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count? A. 3
B. 2 C. 6 D. 1
ANSWER : A. 3
What Is A “Dimension” In Google Analytics? A. An attribute of a data set that can be organized for better
analysis B. The lifetime value of a user in a given date range C. A report that offers different demographic
information about your audience D. A comparison of data between two date ranges
ANSWER : A. An attribute of a data set that can be organized for better analysis
What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page? A. Custom
Channel Groupings B. Calculated Metric C. Custom Dimension D. Custom Metric
ANSWER : D. Custom Metric
Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click
Attribution? A. Primary conversion B. Second-to-last-click attribution C. Assisted conversion D. Secondary
conversion
ANSWER : C. Assisted conversion
What Is The “Bounce Rate” In Google Analytics? A. Percentage of visits when a user landed on a website
and exited without any interactions B. Number of times users returned to a website in a given time
period C. Percentage of total site exits D. Percentage of sessions in which a user exits from a homepage
ANSWER : A. Percentage of visits when a user landed on a website and exited without any interactions
What Model Represents The Hierarchical Structure Of A Google Analytics Account? A. Property >
Account > View B. Account > Property > View C. View > Account > Property D. Account > View > Property
ANSWER : B. Account > Property > View
To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken? A.
Choose “Faster response” in the sampling pulldown menu B. Apply an advanced filter to the report C.
Remove any filters on the view D. Choose “Greater precision” in the sampling pulldown menu
ANSWER : A. Choose “Faster response” in the sampling pulldown menu
Sampling Is Applied To Reports Before Segmentation. A. True B. False
ANSWER : B. False
If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur? A. Analytics will
set a new browser cookie the next time a browser loads a tracked page B. Analytics will set a new unique
ID the next time a browser loads a tracked page C. Analytics will not be able to associate user behavior
data with past data collected D. All of the above
ANSWER : D. All of the above
Which Reports Require The Activation Of Advertising Features? A. Geo reports B. Cohort Analysis reports
C. Real-time reports D. Demographics and Interests reports
ANSWER : D. Demographics and Interests reports
When Does The Tracking Code Send An Event Hit To Google Analytics? A. Every time a user performs an
action with pageview tracking implemented B. Every time a user adds an event to their calendar C. Every
time a user performs an action with event tracking implemented D. Every time a user makes a
reservation
ANSWER : C. Every time a user performs an action with event tracking implemented
What Campaign Parameter Is Not Available By Default In Google Analytics ? A. utm_content B.
utm_source C. utm_medium D. utm_adgroup
ANSWER : D. utm_adgroup
Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report. A. true
B. false
ANSWER : B. false