Question: The descriptive study:

Answer: is concerned with determining the frequency with which something occurs.

Question: Which of the following is FALSE?

Answer: Exploratory research investigates hypotheses.

Question: A causal research design is typically concerned with:

Answer: the determination of cause-and-effect relationships.

Question: The major emphasis in exploratory research is on:

Answer: the discovery of ideas and insights.

Question: A hypothesis:

Answer: is a conjectural statement about the relationship between two variables that are measurable or potentially measurable.

Question: The manager of Capitol Brewing Inc. states that he is very concerned with the continuing decline in sales of the company’s major product, a dark lager. The manager has asked for your assistance in finding the reasons for the sales decline. The most appropriate way to begin would be with:

Answer: exploratory research.

Question: Which research design(s) is (are) typically guided by an initial hypothesis?

Answer: Descriptive and causal

Question: Using different ads in different geographic areas and investigating which ad generated the highest sales is an example of _____ research design.

Answer: casual

Question: A literature search is a type of _____.

Answer: exploratory research

Question: One of the quickest and most economical ways to discover hypotheses is through:

Answer: a literature search.