Question: ________ is better for revealing the location of activation in the brain, whereas ________ is better for understanding the timing of activation.

Answer: fMRI; EEG

Question: After examining surveys that you collected from Culture X, you notice that everyone’s responses tend to cluster at both ends of the scale. How do you correct this?

Answer: Split the scores into high versus low.

Question: What is a problem with using the “back-translation” method?

Answer: The translation may sound very unnatural and may contain idioms that are unintelligible.

Question: If an independent variable has more variance, is it more difficult or easier to detect an effect on the dependent variable?

Answer: easier

Question: While helping your colleague analyze data, you realize that she has turned the participants’ responses into z-scores. Based on the response biases in the textbook, for what is she most likely trying to account?

Answer: moderacy bias

Question: A failure to replicate a psychological phenomenon

Answer: may suggest that there are cultural factors affecting the phenomenon.

Question: After examining surveys you collected from Culture X, you find that people’s responses tend to gather toward the center of your scale. This phenomenon is known as the _____________ bias.

Answer: moderacy

Question: Reference-group effects in cross-cultural research occur because

Answer: people use social comparison to evaluate themselves.

Question: All else being equal, which of the following studies will have the most statistical power in a comparison of tight and loose cultures?

Answer: a study comparing Canada and North Korea

Question:

Answer: reference group effect