Question:

Answer: b

Question: . A firm’s core strategy is its strategy. a. corporate

b. business c. pricing

d. international

Answer: b

Question: When selecting a business level strategy, the firm must determine all of the following EXCEPT

1. how will the customer’s needs be satisfied?

2. b. who is the customer?

3. c. what are the customers’ needs?

4. d. why should these customers’ needs be satisfied?

5. Answer: d

6. Question: The three dimensions of a firm’s relationships with customers include all the following EXCEPT

7. a. exclusiveness. b. affiliation.

8. c. richness. d. reach.

9. Answer: a

10. Question:

11. Answer: b

12. Question: The

14. dimension of relationships with customers is particularly important for social networking sites such

16. as Facebook and MySpace. a. reach

17. b. richness c. affiliation d. social

18. Answer: a

19. Question: Amazon has built capabilities around Internet technology and e-commerce to facilitate information exchanges with its customers in a cost effective manner. This represents which of the three service dimension?

20. a. reach

21. b. richness c. affiliation

22. d. None of the these options are correct.

23. Answer: b

24. Question: Viewing the world through the customer’s eyes and constantly seeking ways to create more value for the company enhances

25. a. the reach of the company toward the customer. b. the ability to identify the customer.

26. c. the richness of the relationship with the customer. d. affiliation with the customer.

27. Answer: d

28. Question:

29. Answer: b

30. Question:

31. Answer: a