Question: philosophy, attitude, perspective, or a management orientation that stresses customer satisfaction

Answer: 1st facet of marketing

Question: organization function and a set of processes used to implement this philosophy

Answer: 2nd facet of marketing

Question: marketing

Answer: the activity, set of institutions, and processes for creating, communication, delivering and exchaning offerings that have value for customers, clients, partners, and society at large

Question: communication, distribution, pricing

Answer: 3 strategies used by marketing to provide customers and other stakeholders with goods services, ideas, values, and benefits they desire where and when they want them

Question: 1. employees

2. suppliers

3. stockholders

4. distributors

Answer: 4 examples of stakeholder partners in marketing

Question: exchange

Answer: people giving up something in order to receive something else they would rather have. desired outcome of marketing

Question: 1. at least 2 parties

2. each party has something that may be of value to other

3. each party capable of communication and delivery

4. each party is free to accept or reject the exchange/offer

5. each party believes it is appropriate or desirable to deal with other party

Answer: 5 conditions that must exist for exchange to happen

Question: false

Answer: true or false: an exchange will always take place when all 5 conditions are met

Question: exchange

Answer: marketing can occur without this goal or desired outcome happening

Question: 1. production orientation

2. sales orientation

3. market orientation

4. societal marketing orientation

Answer: 4 competing marketing management philosophies influencing an organization’s marketing process