Question: Our increased standard of living has the demand for sports and entertainment marketing commodities.

Answer: True

Question: A good media strategy requires

Answer: Market research

Question: When it comes to social media , the ultimate goal for sports and entertainment marketers is to create

Answer: A viral campaign

Question: As they embrace the new advertising opportunities technology affords them, sports and entertainment must be careful not to

Answer: Turn away fans by over-advertising

Question: The process of tracking competitor advertising methods in an attempt to foresee the potential success of their own marketing campaigns is one type of

Answer: Marginal analysis

Question: Most amateur film producers now have access to the same technology that professionals do.

Answer: False

Question: Low-budget sports and entertainment marketers who want to use 21st-century advertising wisely can benefit from

Answer: A media strategy

Question: What is driving down the prices of multimedia?

Answer: Free content

Question: All of the following could be considered product enhancements at a sporting or entertainment event EXCEPT

Answer: Discounted drinks

Question: A pre-concert rehearsal is an example of

Answer: Quality control