Question: The phenomenon in which a country's imports affect its exports and its exports affect its imports is referred to as:trade equity.a balance of trade.a symbiotic exchange.the trade feedback effect.intratrade loop.

Answer: d

Question: One argument for protectionism is that it:creates a more loyal and hardworking domestic workforce.discourages dependency on other countries.strengthens the economy by encouraging a balance of trade.instills a sense of nationalism, which in turn protects economic stability.lowers prices for domestic consumers.

Answer: b

Question: Tariffs serve primarily to:encourage foreign trade.equalize production capacity.raise prices on imports.limit the quantity of goods leaving the domestic market.provide consumers with the most competitively priced goods.

Answer: c

Question: __________ has resulted in more open borders, allowing French tire maker Michelin to close 180 of its European distribution centers and now uses just 20 to serve all EU countries.NAFTAThe WTOThe EUNATOThe UN

Answer: c

Question: Theodore Levitt wrote a book titled The Marketing Imagination. In the book, Levitt argues that consumers around the world are becoming very similar in their wants and behaviors. Levitt asserts that marketers should standardize their marketing strategies and activities in order to benefit from economies of scale. Levitt is encouraging marketers to adopt a(n) __________ marketing strategy.globalmultinationalmultidomesticcustomizedinternational

Answer: a

Question: Which of the following statements about global brands is most accurarte?A global brand is marketed under different brand names for every market.A global brand alters the product or service formulation for each country.A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.A global brand uses the same product formulation or service concept across multiple countries and cultures.

Answer: e

Question: On which segment of global consumers have Adidas, Coca-Cola, and Apple capitalized?The elite segmentAmerican baby boomersYoung familiesChinese adultsThe youth market

Answer: e

Question: AT&T had to modify advertising in Russia and Poland that showed a "thumbs-up" gesture in what way to avoid an offensive meaning?Show the thumb pointing downShow the thumb pointing to the sideShow the back of the hand instead of the palm sideShow the pinky finger extended at the same time as the thumbShow the index finger pointing out at the same time

Answer: c

Question: Once a company has decided to enter the global marketplace, it must select a means of market entry. As the firm moves from exporting to direct investment, the amount of financial commitment, risk, marketing control, and profit potential__________.becomes more stableincreaseslevels offdecreasesbecomes more unpredictable

Answer: b

Question: One problem typical of __________ is that the U.S. firm may want to return earned profits (repatriate) to the United States, but the local partner in the local firm or its government may oppose this.direct exportingindirect exportinga joint venturefranchisingdirect investment

Answer: c