Question: A presidential candidate pushing for health care reform talks about Ms. Mollie Johnson of Nashville, Tennessee, who can't afford her prescription for diabetes. Which device is the candidate using?

Answer: anecdote

Question: A commercial criticizing oil drilling shows images of oil-soaked birds and sea otters that are suffering. This commercial is using

Answer: pathos

Question: A commercial for a toothbrush tells you that two out of three dentists prefer a certain brand. This commercial is using

Answer: logos

Question: A letter from your favorite charity tells you that renewing your previous year's donation is the right thing to do. This letter is relying on

Answer: ethos

Question: An online advertisement for a video game shows bright, flashing colors and intense action sequences. This advertisement is using

Answer: pathos