Question: Employers must provide reasonable accommodation for disabilities, unless this accommodation would cause significant difficulty or expense for the employer. Under the Americans with Disabilities Act, which of the following would be true?

Answer: An employer must provide ramps and elevators for any employees using a wheelchair.

Question: The use of ________ and well-applied marketing information can make a substantial contribution to an organization's success.

Answer: marketing research

Question: The differences between the two are that ________ involve(s) both manufacturing and procurement with multiple manufacturers, suppliers, and retail companies. ________ refers to distribution activities in one company.

Answer: Supply Chains: Logistics

Question: ________ is the last stage of the new-product development process.

Answer: Evaluation

Question: Which of the following is a factor that typically contributes to successful teamwork?

Answer: Members trust one another.

Question: A company utilizes ________ to plan manufacturing activities, delivery schedules and purchasing activities.

Answer: material-requirements planning (MRP)

Question: Flow or continuous production is characterized by:

Answer: Highly automated systems running 24 hours per day

Question: A ________ is a set of attributes or features (e.g. name, term, design, symbol, reputation, etc.) that distinguishes the goods and services of one seller from another.

Answer: brand

Question: A marketing statement that summarizes why a consumer should buy a product or use a service is a ________.

Answer: value proposition

Question: Which of the following is the first stage of the new-product development process?

Answer: generating new product ideas

Question: The productivity of a group in the performing stage is:

Answer: high.

Question: ISO 9000 is a certification used by many companies for:

Answer: International quality management

Question: ________ is the last step in any marketing research project.

Answer: Taking action

Question: The focus of ________ is on providing value to the customer.

Answer: consumer-oriented pricing

Question: The cost of prevention in the Sigma Six cost-of-quality (COQ) equation includes:

Answer: cost to verify quality practices

Question: Answers to management questions are provided by:

Answer: Information

Question: Don's Fashions is noticing a downward trend in sales. The company has been reaching out using social media to connect with customers which they define as "fashion forward consumers between the ages of 15-30." However, lately it seems that very few people are responding to the social media promotions. How could Don's Fashions check to see if they are reaching out to the best potential customers who would likely purchase their products?

Answer: Don's Fashions could conduct market research to validate their target market.

Question: Trade shows, conventions, and advertising allowances are examples of ________.

Answer: B2B sales promotions

Question: During the ________ of the product life cycle, the growth of a product begins to plateau, and the company must take advantage of economies of scale and marketing messages and promotions that seek to remind customers about a great product, differentiate from competitors, and reinforce brand loyalty.

Answer: maturity stage

Question: HR managers use various ________ technologies to acquire a high volume and diverse pool of candidates (and to filter them based on experience).

Answer: recruitment

Question: Which of the following marketing activities has the goal of reaching and appealing directly to individual consumers and using information about them to offer products, services and offers that are most relevant to them and their needs?

Answer: Direct marketing

Question: The electronic storage of vast amounts of data is:

Answer: Data warehousing

Question: To identify areas for improvement, companies use a technique called ________, which monitors quality by testing samples of products to determine if they meets predetermined specifications.

Answer: statistical process control

Question: When consumers purchase products from Etsy.com or a bake sale at an elementary school, it is an example of ________.

Answer: direct channel

Question: "Distribution and delivery" is the definition of which component of the Marketing Mix?

Answer: Place

Question: Psychological Factors relate to the consumer's ________.

Answer: motivation, learning, socialization, attitudes, and beliefs

Question: As a marketing professional, you are trying to decide the best way to distribute and deliver your product or service. You are thinking about which aspect of the Marketing Mix?

Answer: Place

Question: Some of the new twenty-first century challenges that Human Resources managers deal with include:

Answer: aging workforce, increased diversity, working from home, and advances in technology.

Question: The Equal Employment Opportunity Commission (EEOC) is a federal agency charged with:

Answer: the task of enforcing federal employment discrimination laws.

Question: Social Factors pertain to the influence of ________.

Answer: culture, social class, family, and reference groups

Question: As the new Director of Diversity and Inclusion at your company, part of your job is to educate others in your company about the importance of diversity for your business. What argument might you present to support your case that diversity is good for business

Answer: Diverse teams lead to more innovative and effective ideas and implementations because diverse perspectives force people to go outside their normal paradigms of operation and consider other perspectives.

Question: Gloria was just promoted to a new job in the assembly department at a small manufacturing company. Gloria's manager wants her to gain the relevant knowledge, skills, and competencies she will need in order to become a productive member of the assembly team. Gloria's manager will need to arrange or provide ________.

Answer: training for Gloria

Question: Human Resource Management is a multi-faceted process that includes:

Answer: staffing, compensation, and training.

Question: As a marketing professional, you are trying to decide how best to communicate with the customer. You are thinking about which aspect of the Marketing Mix?

Answer: Promotion

Question: Letters, memos, proposals, and other written communication are considered formal:

Answer: regardless of whether they are sent on paper or electronically.