A Retailer That Is Vertically Integrated
Question: Scrambled merchandising increases
Answer: intertype competition.
Question: A retailer that is vertically integrated
Answer: performs more than one activity in the distribution channel.
Question: Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following is NOT a value-creating activity performed by a retailer?
Answer: Reducing production costs with innovative designs
Question: A _____ is a business that sells products and/or services to consumers for their personal or family use.
Answer: retailer
Question: A retailer’s role in a supply chain is to:
Answer: add value to products and services sold to customers
Question: Essentials, a retail store, manages its own warehouse. It also owns a manufacturing facility where it produces private-label food products. Therefore, Essentials is practicing _____.
Answer: backward integration
Question: The U.S. retail industry:
Answer: has the greatest retail density in the world.
Question: The competition between the same type of retailers is called
Answer: intratype competition
Question: _____ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location
Answer: Providing assortments
Question: _____ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise
Answer: Backward integration