​Candy, laundry​ detergent, and magazines are all examples of​ ________ products, which are consumer products and services that customers usually buy​ frequently, immediately, and with minimal comparison and buying effort.
A.
convenience
B.
shopping
C.
industrial
D.
specialty
E.
unsought

A.

​________ are industrial products that aid in the​ buyer's production or​ operations, including installations and accessory equipment.
A.
Supplies and services
B.
Shopping products
C.
Specialty products
D.
Capital items
E.
Materials and parts

D.

Some doctors charge their patients when they do not show up for their​ appointment, reasoning that the value of the service was present at the appointment time and disappeared when the patient failed to show up. This example illustrates the service characteristic of​ ________.
A.
intangibility
B.
perishability
C.
profitability
D.
variability
E.
inseparability

B.

A brand has positive​ ________ when consumers react more favorably to it than to a generic or unbranded version of the same product.
A.
brand knowledge
B.
customer equity
C.
brand equity
QD.
brand positioning
E.
brand value

C.

​Starbucks' introduction of packaged supermarket coffees is an example of the concept of​ ________.
A.
brand extension
B.
brand equity
C.
brand knowledge
D.
​co-branding
E.
store brands

A.

Product planners need to consider products and services on three levels. At the second​ level, product planners must​ ________.
A.
turn the core benefit into an actual product
B.
identify the core customer value that consumers seek from the product
C.
define the​ problem-solving benefits or services that consumers seek
D.
find out how they can create the most satisfying brand experience
E.
offer additional product support and​ after-sale services

A.

A consumer is in the market for a product that is less frequently purchased and for which she will compare carefully the dimensions such as​ suitability, quality,​ price, and style. In looking for this​ product, she will spend time and effort gathering information and making comparisons before making the purchase. Which type of product category is​ this?
A.
Unsought
B.
Shopping
C.
Convenience
D.
Specialty
E.
Augmented

B.

​________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.
A.
Capital items
B.
Unsought products
C.
Convenience products
D.
Specialty products
E.
Shopping products

B.

Through​ ________, a service firm orients and motivates its​ customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
A.
internal marketing
B.
service inseparability
C.
social marketing
D.
service variability
E.
corporate image marketing

A.

​________ contributes to a​ product's usefulness as well as to its looks.
A.
Good design
B.
Quality
C.
Packaging
D.
Consistency
E.
Sensational style

A.

A​ ________ is a group of products that are closely related because they function in a similar​ manner, are sold to the same customer​ groups, are marketed through the same type of​ outlets, or fall within given price ranges.
A.
multibrand
B.
private brand
C.
product line
D.
line extension
E.
new brand

C.

Product mix​ ________ refers to the number of versions offered for each product in the line.
A.
consistency
B.
width
C.
length
D.
height
E.
depth

E.

Which of the following is the lowest level on which marketers can position their brands in target​ customers' minds?
A.
beliefs and values
B.
product benefits
C.
product attributes
D.
​after-sale services
E.
brand equity

C.

​Costco's Kirkland Signature products are an example of a​ ________.
A.
generic brand
B.
​manufacturer's brand
C.
national brand
D.
support brand
E.
private brand

E.

​________ occurs when two established brand names of different companies are used on the same product.
A.
Market diversification
B.
​Co-branding
C.
Licensing
D.
Niche marketing
E.
Cannibalization

B.

​Google's "Innovation​ Time-Off" and​ 3M's "Dreamdays"​ programs, in which employees are granted time away from their regular duties in order to develop new​ innovations, are examples of a concept known as​ ________.
A.
intrapreneurship
B.
idea generation
C.
crowdsourcing
D.
product development
E.
concept testing

A.

​________ calls for testing new product concepts to groups of target consumers.
A.
Test marketing
B.
Idea screening
C.
Product development
D.
Sequential new product development
E.
concept testing

E.

With respect to the product life​ cycle, the​ ________ stage is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers.
A.
growth
B.
decline
C.
introduction
D.
development
E.
maturity

E.

During the​ ________ stage of the product life​ cycle, firms often shift some advertising from simply building awareness toward building stronger brand conviction and purchase behaviors.
A.
growth
B.
maturity
C.
development
D.
decline
E.
introduction

A.

As a result of growing litigation and increased product liability​ insurance, some companies are now appointing​ ________, whose job is to protect consumers from harm and the company from liability by proactively ferreting out potential product problems.
A.
Chief Marketing Officers
B.
customer advocates
C.
new product development directors
D.
brand managers
E.
product stewards

E.