Question:

Answer: Successful marketing usually results in one “winner” and one or more “losers.

Question:

Answer: The marketing department both shapes and is shaped by its relationship with internal and external groups.

• Marketin

• Question: Which of the following is a factor required for marketing to occur?

• A) a healthy competitive environment

• B) an affordable and actionable advertising campaign

• C) a sense of social responsibility

• D) an ability to see hidden potential within an environmental force

• E) something to exchange

• Answer: something to exchange

• Question: A want is ________ that is shaped by a person’s knowledge, culture, and personality.

• A) a desire

• B) a demand

• C) a need

• D) an option

• Answer: a need

• Question:

• Answer: the marketing manager’s controllable factors that can be used to solve marketing problems.

• Question:

• Answer: social, resulting from changing consumer preferences for information delivered online

• Question: Demographic characteristics that describe a population include all of the following except which?

• A) income

• B) age

• C) occupation

• D) political beliefs

• E) ethnicity

• Answer: political beliefs

• Question: The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

• A) a monopoly.

• B) a pure competition.

• C) an oligopoly.

• D) a monopolistic competition.

• Answer: an oligopoly.

• Question:

• Answer: An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child’s car seat.

• Question:

• Answer: The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.