All Paid Social Needs To Fit Within The Company'S Image.

Question: **Reasonable government oversite is required in order to have a marketing exchange

True/False

Answer: False

Question: Price is the money given up by the buyer, it does not include thought, time, or travel to participate in the exchange.

True/False

Answer: False

Question: A customer is always a constituent.

True/False

Answer: True

Question: What is the easiest thing for the seller to change or control in a Marketing Exchange?

Cost

Price

The buyer

The government

Answer: Price

Question:

Answer: Nothing, it isn’t worth the cost of the exchange

Question: **According to lecture, which type of business is primarily interested in providing value to constituents rather than customers?

Only very small businesses

Not-for-Profit

For-Profit businesses

Enlightened social justice warriors

Answer: Not-for-Profit

Question: Markets can be made up of: (check all that apply)

Individuals

All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange

Organizations

People unwilling and unable to buy

Answer: Individuals

All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange

Organizations

Question: Organizations sell, but only individuals buy.

True/False

Answer: False

Question: Business markets serve only businesses that manufacture or re-sell what they are buying.

Consumer markets serve individuals and families that are the end-use OR businesses that consume products in the course of doing business, such as with janitorial supplies.

True/False

Answer: False

Question: Cost is everything the seller gives up in the exchange, including non-monetary costs.

True/False

Answer: True