All Paid Social Needs To Fit Within The Company'S Image.
Question: **Reasonable government oversite is required in order to have a marketing exchange
True/False
Answer: False
Question: Price is the money given up by the buyer, it does not include thought, time, or travel to participate in the exchange.
True/False
Answer: False
Question: A customer is always a constituent.
True/False
Answer: True
Question: What is the easiest thing for the seller to change or control in a Marketing Exchange?
Cost
Price
The buyer
The government
Answer: Price
Question:
Answer: Nothing, it isn’t worth the cost of the exchange
Question: **According to lecture, which type of business is primarily interested in providing value to constituents rather than customers?
Only very small businesses
Not-for-Profit
For-Profit businesses
Enlightened social justice warriors
Answer: Not-for-Profit
Question: Markets can be made up of: (check all that apply)
Individuals
All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange
Organizations
People unwilling and unable to buy
Answer: Individuals
All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange
Organizations
Question: Organizations sell, but only individuals buy.
True/False
Answer: False
Question: Business markets serve only businesses that manufacture or re-sell what they are buying.
Consumer markets serve individuals and families that are the end-use OR businesses that consume products in the course of doing business, such as with janitorial supplies.
True/False
Answer: False
Question: Cost is everything the seller gives up in the exchange, including non-monetary costs.
True/False
Answer: True