Question: during the _____________________, audience members decide whether they are interested in the topic and speaker. to build credibility a speaker should establish their qualifications

Answer: speech introduction

Question: the purpose of a speech introduction is to _________ the audiences attention and ___________ the audience to accept the speakers goals

Answer: arouse, motivate

Question: the introduction should be brief and make up no more than ______ to _____ of the speech body

Answer: 10 to 15%

Question: the following should be used to effectively introduce or conclude a speech:

Answer: examples, stories, facts, statistics

Question: the first challenge faced by the speaker in the introduction of the speech is to

Answer: win the audience’s attention

Question: using a ___________ as a speech introduction personalizes issues

Answer: story

Question: speakers frequently base their startling statements on

Answer: statistics

Question: ___________ humor should always match the audience, topic, purpose, occasion

Answer: speech

Question: an effective introduction should capture the audience’s

Answer: attention

Question: the conclusion should not include the speakers

Answer: credentials