Question: - What are the stages in the inbound methodology?

Answer: Attract, engage, and delight

Question: - Fill in the blank: Inbound is about _____ with the world.

Answer:

Question: - Who is responsible for delighting prospects and customers

Answer: Everyone

Question: - True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services

Answer: false

Question: - What are the five inbound principles?

Answer: Standardize, Contextualize, Optimize, Personalize, Empathize

Question: - True or false? When you standardize. you’re creating a single standard answer that has no variations?

Answer: False

Question: - Why is it common for companies to think of themselves in terms of a funnel?

Answer: Because many business charts show conversion rates, and those charts are often shaped like a funnel.

Question: - How can you apply flywheel thinking to your company’s budget?

Answer: By investing as much money into things that drive customer happiness, such as support teams and product improvements, as you do into acquiring new customers through marketing and sales.

Question: - In a flywheel business which of the following is the most important source of new prospects?

Answer: Word of mouth

Question: - What is the relationship of funnels and flywheels to each other?

Answer: Individual funnels can be interconnected within a flywheel.