Question: Business and organizational customers

Answer: any buyers who buy for resales or to produce other goods and services

Question: Producers of goods and services

Answer: including manufactures, farmers, real estate developers, hotels, banks, even doctors and lawyers

Question: Intermediaries:

Answer: wholesalers and retailers

Question: Government Unit:

Answer: federal agencies in the United States and other countries as well as state and local government

Question: Nonprofit organizations

Answer: national organizations like the Red Cross and Girl Scouts as well as local organizations like museums and churches

Question: Purchasing specifications:

Answer: a written ( or electronic) description of what the firm wants to buy

Question: ISO 9000

Answer: a way for a supplier to document its quality procedures according to internationally recognized standards

Question: Purchasing managers

Answer: Buying specialist for their employers

Question: Multiple Buying influence

Answer: means that several people-perhaps even top management- play a part in making a purchase decision

Question: Buying center

Answer: all the people who participate in or influence a purchase