Question: To discover what type of restaurant is missing in the area, you can:

a) Look at phone book and Internet listings

b) Ask people who live there

c) Walk and drive around the area

d) All of these

Answer: d) all of these

Question: Target marketing refers to:

a) Picking a specific number as your sales goal and adjusting your marketing to meet the goal

b) Focusing all your marketing dollars in a particular media, such as TV or print

c) Focusing your marketing on a specific group, such as teens or families

d) None of the above

Answer: c) Focusing your marketing on a specific group, such as teens or families

Question: What two groups are the primary focus in market research?

a) Men and women

b) Rich and poor

c) Survey takers and heads of households

d) Customers and competitors

Answer: d) Customers and competitors

Question: Secondary data is:

a) Usually not as current as primary data

b) Collected by someone else

c) Good for market research

d) Farther from the source

e) All of the above

Answer: e) All of the above

Question: Your restaurant’s accurate positioning in the marketplace is important to:

a) Your success

b) The bankers and investors you ask for money

c) Both a and b

d) None of these

Answer: c) Both a and b

Question: Which of the following is a typical radius for conducting market research for a restaurant?

a) 1.5 miles

b) 15 miles

c) 100 miles

d) 150 miles

Answer: b) 15 miles

Question:

Answer: b) The percentage of sales your restaurant will make out of all the sales possible in a particular market

Question: Which of the following is NOT a typical demographic category found in secondary market research?

a) Age

b) Gender

c) Price Sensitivity

d) Income

Answer: c) Price Sensitivity

Question: Food service is the _____ largest industry in the United States.

a) First

b) Second

c) Third

d) Tenth

Answer: c) Third

Question:

Answer: a) The larger your sample size, the less chance there is to draw a false conclusion