Question:

Answer: c

Question: Jennifer has worked for many years reviewing and approving print ads for her firm. She has memorized a checklist of key points to review. Which of the following would NOT be on her checklist?

Select one:

1. brand elements

2. b. photo credits

3. c. subheads

4. d. body copy

5. e. headline

6. Answer: b

7. Question:

8. Answer: d

9. Question:

10. Answer: c

11. Question:

12. Answer: d

13. Question:

14. Answer: e

15. Question:

16. Answer: a

17. Question:

18. Answer: d

19. Question: In very simple words, advertising is really about

20. Select one:

21. a. linking emotions with products.

22. b. improving brand image.

23. c. being creative.

24. d. getting consumers’ attention.

25. e. personal selling.

26. Answer: d

27. Question:

28. Answer: d