Question: What report shows the percent of site traffic that visited previously?

Answer: New vs Returning report.

Question: If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Answer: 3

Question: What is not considered a “source” in Google Analytics by default?

Answer: Google

Question: In Multi-Channel Funnel Reports, how are default conversions credited?

Answer: Equal credit along the conversion touch points

Question: What is not a filter setting for data in views?

Answer: Restore

Question: What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Answer: Attribution Modeling

Question: What data table display compares report metrics to the website average?

Answer: Comparison

Question: When does the Analytics tracking code send a pageview hit to Google Analytics?

Answer: Every time a user loads a webpage with embedded tracking code

Question: When does a default Analytics session expire?

Answer: When a user is inactive for more than 30 mins

Question: To recognize users across different devices, what feature must be enabled?

Answer: User ID