Question: in web design, what is more important than a websites visual appeal is?

Answer: whether it generates a high conversion rate

Question: which of the following is NOT a principle of steve krug’s design for usability paradigm?

1. use complementary colors

2. b. break pages up into clearly defined areas

3. c. format content to support scanning

4. d. create effective visual hierarchies

5. Answer: a. use complementary colors

6. Question: oli garnders principle of clarity has been violated if

7. Answer: a visitor has no idea where a link leads

8. Question: the “upper fold” is

9. Answer: the portion of a webpage that is visible without scrolling down

10. Question: the upperfold of a webpage should answer the questions, “what are you offering?”, “why should I pick you?” and,

11. Answer: “what do you want me to do next?”

12. Question: the mobile first design philosophy advocates for designing the mobile first becuase

13. Answer: it is easier to adapt for display on a desktop computer AND mobile traffic has more volume than desktop traffic

14. Question: when conducting an A/B test to improve a webpage’s design, the measure that should always be used to detemrine which page is better is usually

15. Answer: conversion rate

16. Question: NSAMCWADLP mean that whenever you create an online marketing campaign, you should also create

17. Answer: a dedicated landing page designed specifically for that campaign

18. Question: a banner ad for netflix should lead people to what kind of landing page?

19. Answer: a subscription landing page

20. Question: a single purpose landing page

21. Answer: directs visitors to one possible action