Innovations Must Be ______.
Question:
Answer: B,D
Question: What are companies doing to respond effectively to increasing segmentation of the marketplace?
Promoting the same product to all potential customers
Using more narrowly targeted marketing messages
Engaging in conversations with individual consumers
Following a traditional sales model
Answer: B
Question: As more and more companies become proficient at bringing products and services to market, ______ is emerging as a necessary and powerful competitive weapon.
human resources
raw materials
money
speed
Answer: D
Question: Carson always feels like he is “putting out fires” at work and does not get an opportunity to figure out where problems might arise before they occur. Carson is dealing with ______ change.
reactive
anticipatory
proactive
preemptive
Answer: A
Question: Which of the following is a demographic characteristic that is a force for change outside the organization?
Productivity
Job satisfaction
Education
Petroleum prices
Answer: C
Question: Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors’ specialized solutions are examples of ______ currently influencing the future of business.
microtrends
supertrends
discontinuous trends
niche trends
Answer: B
Question: Which of the following BEST describes “demassification”?
Segmenting customer groups into smaller, more specialized groups
Eliminating bottlenecks in distribution
Offshoring jobs to countries with cheaper labor and production costs
Offering mainstream products to a broad marketplace
Answer: A
Question:
Answer: C
Question: Any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product qualifies as ______.
automation
production
technology
intelligence
Answer: C
Question: Making changes in response to problems or opportunities as they arise, rather than attempting to foresee them, is referred to as ______ change.
preemptive
proactive
reactive
anticipatory
Answer: C