Instructions Or Directives To Employees Should Require
Question: Which of the following is not a component of persuasion?
Answer: Coercion
Question: In identifying a “best-selling” item, advertisers are hoping to appeal to which psychological trigger ?
Answer: Social proof
Question: Dillon wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message ?
Answer: Dillon’s target audience will likely ask all of these questions.
Why should It?
- What’s in it for me?
- Who cares?
Question: AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience .
Answer: desire
Question: You must write a letter convincing your reader to donate money to your company’s annual United Way campaign. What indirect benefit to the reader could you incorporate within your letter?
Answer: A statement regarding the need for charitable donations and the power of giving
Question: Which of the following best prompts action in a persuasive message?
Answer: Our professional landscaping services will help you make a good first impression with your customers. Call us by June 30 to take advantage of our summer discount.
Question: When you are writing to complain about something and you believe that your request is justified and will be granted, you should use __________.
Answer: the direct strategy
Question: Dale is writing a claim letter to a company about a damaged product he received. As Dale is composing his letter to the company, what advice should he follow?
Answer: Begin the claim with sincere praise, an objective statement of the problem, a point of agreement, or a quick review of what he has done to resolve the problem.
Question: Melinda must write a message to her employees to convey the new procedure for handling customer complaints. Melinda should __________.
Answer: state the purpose of her message immediately
Question: When selling an idea to management, writers often are successful if they make a strong case for saving __________.
Answer: money