Question: The emphasis of a marketing strategy for a dynamically continuous innovation would include

advertising to generate awareness.

obtaining widespread distribution.

advertising to explain points of difference and benefits.

setting a low price.

using personal selling.

Answer: advertising to explain points of difference and benefits.

Question: Among consumer products, advertising and wide distribution are especially important for

durable goods.

specialty products.

nondurable goods.

production goods.

semidurable goods.

Answer: Because

are purchased frequently and at relatively low cost, consumer advertising and wide distribution in retail outlets are essential.

Question:

Answer: bundle of tangible and intangible attributes

Question: Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

national or global

use independent contractors

privately owned or publicly owned

delivered by people or equipment

owned by individuals or corporations

Answer: delivered by people or equipment

Question: cannot separate the service itself from the deliverer of the service. ?

Answer:

Question: A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value is referred to as __________.

a utility bundle

a product

a service

an idea

merchandise

Answer: a product

Question: Compared with people-based services, equipment-based services do not have the marketing concern of

intangibility.

insensitivity.

inventory.

inconsistency.

immeasurability.

Answer: inconsistency.

Equipment-based services do not have the marketing concern of inconsistency because people are removed from the provision of the service.

Question:

Answer: unskilled labor, skilled labor, and professionals.

Question: The four I’s of services consist of

Answer: intangibility, inconsistency, inseparability, inventory

Question:

Answer: all of the different product lines offered by an organization.