Question: Which phase of the customer life cycle focuses on increasing the value of existing customers by selling them more products?

1. Marketing

2. B. Customer acquisition

3. C. Relationship management

4. D. Loss/churn

5. Answer: C. Relationship Management

6. Question: The centerpiece of an ERP application is the:

7. A. Database

8. B. Sales application

9. C. Relationship management application

10. D. Human resources application

11. Answer: A. Database

12. Question:

13. Answer: D. Training employees on the successful use of the new system

14. Question: The process a company goes through to determine whether or not to invest in a new location is a ____________ process.

15. A. Structured

16. B. Dynamic

17. C. Difficult

18. D. Strategic

19. Answer: B. Dynamic

20. Question: ________ is a major task when implementing enterprise systems.

21. A. Virtualization

22. B. Encapsulation

23. C. Gap identification

24. D. Data duplication

25. Answer: C. Gap identification