Question: To monitor changes in the marketing environment effectively, marketers must engage in

a) environmental scanning and analysis.

b) economic scanning

c) self-regulatory analysis

d) marketing research analysis

e) information collecting

Answer: a

Question: Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in

a) environmental analysis.

b) competitive forces.

c) environmental scanning.

d) procompetitive legislation.

e) self-regulatory forces.

Answer: c

Question:

Answer: d

Question: Environmental scanning means ___________ information about the marketing environment, whereas environmental analysis is concerned with ___________ this information.

a) assessing; collecting

b) assessing; interpreting

c) collecting; assessing

d) interpreting; observing

e) gathering; observing

Answer: c

Question: Marketers who attempt to influence and change the various environmental forces have a(n) _____ response to these forces.

a) reactive

b) inactive

c) variable

d) positive

e) proactive

Answer: e

Question: Marketers who view political forces as being beyond their control are taking a ___________ response toward these forces.

a) reactive

b) aggressive

c) proactive

d) competitive

e) liberal

Answer: a

Question: The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is

a) reactive.

b) proactive.

c) inactive.

d) active.

e) variable.

Answer: e

Question: When marketers define their target market, they establish a set of

a) technologies.

b) monopolies.

c) competitors.

d) government regulations.

e) sociocultural forces.

Answer: c

Question: Companies that market products with similar features, benefits, and prices to the same customer group are known as _________ competitors.

a) generic

b) product

c) brand

d) total budget

e) monopolistic

Answer: c

Question: Which of the following would represent a brand competitor for Ford’s Escape Hybrid sport utility vehicle?

a) Honda Pilot

b) Toyota’s Highlander Hybrid

c) Honda Civic Hybrid

d) Taxi ride

Answer: b