Question: What is the legal term for a word, name, symbol, or device that an organization uses to identify and distinguish its services from the services of another organizations and to indicate the source of the service?

Answer: Trademark

Question: Which federal law provides trademark protections?

Answer: Lanham act

Question: The mark NCAA, which stands for events and services related to the National Collegiate Athletic Association, is what type of mark?

Answer: Service mark

Question: What area of law provides protection for forms of expression found in the media through television, media guides, radio broadcasts, newspapers, magazines, and other sources?

Answer: Copyright Law

Question: What common law right protects the marketable identity of an athlete?

Answer: Right of publicity

Question: The name Screech Golf Ball used for a golf ball that produces a loud screeching sound when hit is an example of what type of trademark?

Answer: Descriptive mark

Question: What type of things do sports organizations seek patent protection for?

Answer: Logo, apparel, equipment, designs

Question: What are the elements of a claim for trademark infringement?

Answer: Must show that they’ve used the mark

Question: What is copyright infringement?

Answer: Unauthorized use of a copyright

Question: Why is ambush marketing so harmful to a sports organization?

Answer: Free publicity