Question: The purpose of the media relations department is to manage a firm’s:

Answer: Both relationship with the public and public image.

Question: The media control technique called bridging is exemplified by which of these phrases?

Answer: “While that is true, what is important to know is…”.

Question: The way organizational members believe others see the organization is called the corporate

Answer: Image.

Question: Building a positive and ethical reputation requires a firm to:

Answer: Convey a compelling story about the firm and what it stands for.

Question: In 2018, what was the most valuable brand according to Brand Directory

Answer: Amazon.

Question: A 2018 Harris poll indicated that some firms, such as Amazon, Tesla Motors, and Patagonia, have

Answer: Earned a high reputation quotient.

Question: A rule of media communication is to:

Answer: Be honest.

Be current.

Be accessible

Question: Organizations with strong positive reputations are generally more successful because they

Answer: Often get the benefit of the doubt in uncertain circumstances.

Question: A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):

Answer: Corporate crisis.

Question: The general public is accurately described by which statement(s)?

Answer: This organizational stakeholder consists of individuals and groups found in society.