5 Steps Of Consumer Decision Making
Question: 5 steps of consumer decision making process
Answer: 1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. post-purchase behavior/evaluation
Question: 3 perspectives on decision making
Answer: 1. rational
2. experiential
3. behavioral influence
Question: rational perspective
Answer: assumes consumers diligently gather information about purchases, carefully compare various brands on salient attributes, and make informed decisions regarding what brand to buy
Question: experiential perspective
Answer: assumes consumers often make purchases and reach decisions based on the affect, or feeling, attached the product or behavior under consideration
Question: behavioral influence perspective
Answer: assumes many consumer decisions are actually learned responses to environmental influences