5 Steps Of Marketing Research
Question: What are the 5 steps of the marketing research process?
Answer: 1. locating and defining problems
2. designing the research project
3. collecting data
4. interpreting research findings
5. reporting research findings
Question: locating and defining problems
Answer: uncovering the nature and boundaries of the marketing situation to be studied
Question: designing the research project
Answer: research design
Question: designing the research project
Answer: develop a hypothesis
Question: designing the research project
Answer: research reliability and validity