Question: What are the 5 steps of the marketing research process?

Answer: 1. locating and defining problems

2. designing the research project

3. collecting data

4. interpreting research findings

5. reporting research findings

Question: locating and defining problems

Answer: uncovering the nature and boundaries of the marketing situation to be studied

Question: designing the research project

Answer: research design

Question: designing the research project

Answer: develop a hypothesis

Question: designing the research project

Answer: research reliability and validity