Question: 1. What setting must be enabled to view data in Demographics and Interests Reports?

1. Content Grouping

2. B. Advertising features

3. C. User permissions on the view

4. D. In-Page Analytics

5. Answer: B. Advertising features

6. Question: 2. What report would best help identify potential browser issues with website traffic?

7. A. The Active Users report

8. B. The New vs Returning report

9. C. The Browser & OS report

10. D. The Source/Medium report

11. Answer: C. The Browser & OS report

12. Question: 3. What report shows what mobile devices were used to view a website?

13. A. The Exit Pages report under “Site Content”

14. B. The Landing Page report under “Site Content”

15. C. The Engagement report under “Behavior”

16. D. The Devices report under “Mobile”

17. Answer: D. The Devices report under “Mobile”

18. Question: 4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

19. A. Source, Keyword, Campaign name

20. B. Source, Medium, Keyword

21. C. Source, Medium, Campaign name

22. D. Medium, Keyword, Campaign name

23. Answer: C. Source, Medium, Campaign name

24. Question: 5. Which “sources” are available in Google Analytics? (select all answers that apply)

25. A. googlemerchandisestore.com

26. B. Email

27. C. Google

28. D. (direct)

29. Answer: A. googlemerchandisestore.com

30. C. Google

31. D. (direct)