Customers Can Perceive Differences Based On
Question: A product needs to get to the customer when and where they need it. This is considered to represent the ______ function of the 4 Ps.
Answer: place
Question: Marketing management process
Answer: 1. planning marketing activities
2. directing the implementation of the plans
3. controlling these plans
Question: What managerial process involves cultivating and keeping a relationship that matches an organization’s resources with its market opportunities?
Answer: Strategic management planning
Question: Specifying a target market and the corresponding marketing mix are the two elements that comprise the
Answer: development of a marketing strategy.
Question: Target marketing classifies a marketing mix as
Answer: appealing to a selected group of people.