Question: What can be an effective “silent seller,” helping you sell accessories and parts?

Answer: Your dealership’s accessory display

Question: According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket Sales are projected to _____ through 2024.

Answer: increase

Question: In which areas does Mopar primarily stand out against the competition?

Answer: Value and design/engineering

Question: How would you use Mopar “Dream Cards” with customers?

Answer: Show examples of an accessorized vehicle with part names and numbers.

Question: According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket Sales increased to nearly 48 billion dollars, an average of more than _____ per vehicle.

Answer: 3,300 dollars

Question: How should you help your customers enroll in the applicable services for their vehicle?

Answer: Walk through the complete enrollment process with your customer before they leave the dealership.

Question: What situation presents the best opportunity to sell Mopar accessories?

Answer: During a new vehicle sale?

Question: According to the “FAB” concept, _____ tell the customer what an accessory does better than similar products.

Answer: advantages

Question: Which is NOT a place where customers can buy authentic Mopar accessories?

Answer: Major auto parts retailers

Question: According to the “FAB” concept, _____ help the customer visualize what an accessory will do for them and how it will enhance their lifestyle.

Answer: benefits