Question:

Answer: the elimination of passive language

Question:

Answer: flattery, because it implies that the viewer has the power to stop the flu

Question: Which persuasive media technique is used in this advertisement?

bandwagon

flattery

universal appeal

idealism

Answer: universal appeal

Question: Which best describes the target audience of this advertisement?

young adults who are uninterested in health

young adults who want to stay healthy

parents who want their children to get vaccinated

parents who want to bribe their children into getting vaccinated

Answer: young adults who want to stay healthy

Question: An exceptional media response essay must include

a description of competitors’ products.

an identification of the advertising agency.

a detailed explanation of the product.

a strong conclusion.

Answer: a strong conclusion.