JKO Strategic Planning Three: Population Health Improvement and Social Marketing

What is the foundation of health improvement?

All of the above

Which population health factor relates to new skills that individuals, communities, or organizations need before a behavior can be carried out?

Enabling factor

What is the most widely used method of qualitative research in community health assessments?

Focus groups

What determinant of health focuses on changes to behaviors such as substance abuse, diet, and physical activity?

Individual Behaviors

What determinant of health affects individual and population health at the local, state, and federal level?

Policy Making

Which measures the extent to which a program has caused the intended short-term changes in the target population?

Impact

What approach uses business techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a health-related behavior?

Social marketing

Which factor is concerned with knowledge, attitudes, beliefs, or values that exist prior to engagement of health-related behaviors?

Predisposing factor

What type of evaluation measures the extent to which a program has caused the intended long-term changes in the target population?

Outcome evaluation

What is the first step in the Population Health Improvement Model?

Identify the population

What is the first step in social marketing?

Conduct a situation analysis

What report or model is commonly used in planning health promotion activities?

The Precede-Proceed Model