Companies That Own Several Cable Franchises Are Called

Question: Lucille Bail's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for
A- situation comedy in full color.
B- the creation of the syndication industry
C- the rise of CBS as an industry power
D- the coming of comedy to network television

Answer: B- the creation of the syndication industry

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Question: Early cable systems were called
A- auxiliary network television (ANTV).
B- satellite master antenna television (SMATV).
C- community antenna television (CATV)
D- master antenna television (MATV)

Answer: C- community antenna television (CATV)

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Question: Fast-forwarding through commercials on a recorded television show is called
A-zapping
B-zipping
C- grazing
D- time-shifting

Answer: B- zipping

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Question: With access to more than 25 million television households, the largest U.S. DBS provider is
A- DISH Network
B- Comcast
C- DirecTV
D- Cox Communications

Answer: C- DirecTV

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Question: The "free" channels provided automatically to all cable subscribers are called
A- bouns cable
B- pay cable
C- basic cable
D- premium cable

Answer: C- basic cable

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Question: Who developed the iconoscope tube?
A- Philo Farnsworth
B- Vladimir Zworykin
C- Paul Nipkow
D- John Logie Baird

Answer: B- Vladimir Zworykin

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Question: Cable can trace its roots to 1948 in
A- Nebraska
B- New Jersey
C- California
D- Pennsylvania

Answer: D- Pennsylvania

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Question: A deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty is called
A- a put
B- a lock
C- a share
D- first run syndication

Answer: A- a put

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Question: Multiplexing, which "squeezes" signals to permit multiple signals to be carried over one channel, is made possible by
A- DMX technology
B- analog pressure
C- interdiction technology
D- digital compression

Answer: D- digital compression

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Question: the creation of programs expressly for sale into syndication to individual stations in individual markets is called
A- primary production
B- first run syndication
C- non duplication production
D- all channel production

Answer: B- first run syndication

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Question: The multichannel service, other than cable, that has the greatest number of users is
A- MMDS
B- VOD
C-DBS
D- SMATV

Answer: C- DBS

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Question: Which British inventor sent moving images across the Atlantic using a mechanical disc in the 1920s?
A- John Logie Baird
B- Paul Nipkow
C- Philo Farnsworth
D- Valdimir Zworykin

Answer: A- John Logie Baird

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Question: The first workable device for generating electrical suitable for the transmission of a visual was the
A- cathode ray tube
B- Baird's disc
C- Fransworth connector
D- Nipkow disc

Answer: D- Nipkow disc

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Question: Cable subscribers can talk back to the system operator through
A- interdiction technology
B- interactive cable
C- tier technology
D- addressable cable

Answer: B- interactive cable

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Question: The sale of programs to local stations on market by market basis is
A- syndication
B- reciprocation
C- carrying
D- clearing time

Answer: A- syndication

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Question: Delivery of video without the involvement of a multiple system operator (MSO) is known as
A- digital cable television
B- Over the Air television
C- expanded basic cable
D- over the top (OTT) television

Answer: D- over the top (OTT) television

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Question: The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by _____________ at the 1939 World's Fair.
A- CBS
B-Mutual
C-ABC
D-NBC

Answer: D-NBC

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Question: Nielsen conducts surveys of viewing patterns four times a year during what are called
A- sweeps periods
B- ratings assessments
C- pocketpieces
D- quarterlies

Answer: D- quarterlies

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Question: Periscope and Facebook Live are technologies that permit people to stream live video directly
A- to any screen that an individual user owns
B- to TV news operations
C- to their social media followers
D- from their smartphones to their laptop or desktop computer

Answer: B- to Tv news operations

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Question: Those who did not have cable television at any point are called
A- cord cutters
B- cord nervers
C- pseudo watchers
D- cord rejectors

Answer: B- cord nervers

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Question: Using a set-top box, the Internet , or an app, depending on the service, you can get HBO all by itself; for $40 a month Hulu will delivery Disney, Turner, ESPN, and Fox channels; DirecTV will give you just 100 channels. These are examples of
A- skinny bundles
B- OTT offerings
C- premium tier offerings
D- CATV bundles

Answer: A- skinny bundles

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Question: Sesame Street is produced by the
A- Children's Television Workshop
B- National Broadcasting Company
C- Public Broadcasting Company
D- Jim Henson Company

Answer: A- Children's Television Workshop

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Question: Red Channels: The Report of Communist Influence in Radio and Television
A- once and for all put to rest the idea that broadcasting was infiltrated by Communist
B- listed the names of 151 broadcast personalities with alleged ties to the Communist Party
C- had little impact on a television industry enjoying great public acceptance
D- was produced by the FCC as a guideline for the networks

Answer: B- listed the names of 151 broadcast personalities with alleged ties to the Communist Party

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Question: When an affiliate airs a network's program, it is said to _____________ the show
A- clear air time
B- carry
C- syndicate
D- reciprocate

Answer: A- clear air time

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Question: Digital delivery of over-the-air television signals permits _________, sending different content on different parts of the same signal
A- interaction
B- slinging
C- broadbanding
D- multiplexing

Answer: D- multiplexing

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Question: The primary collector and reporter of television is a company known as
A- Arbitron
B- Equifax
C- Nislsen
D- Telecount

Answer: C- Nislsen

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Question: C3 and C7 are
A- advanced models of Nielsen's new personal peoplemeter
B- emerging OTT technologies
C- relatively new TV ratings measures
D- different means of digital delivery of TV signals

Answer: C- relatively new TV ratings measures

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Question: New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce _____________ television
A- cable
B- interactive
C- feedback
D- satellite

Answer: B- interactive

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Question: The business of television is dominated by a few centralized production, distribution, and decision-making organizations, known as the
A- network
B- affiliate councils
C- major studios
D- production houses

Answer: A- network

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Question: Local affiliates used to receive compensation for airing network programs in their markets , but that has changed due to the loss of network audience and
A- that lack of network programs
B- video on demand
C- the rise un syndication
D- the rise of cable

Answer: D- the rise of cable

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Question: A cable system that functions as a one stop communications provider, supplying television, audio, high- speed Internet access, long distance and local phone service, multiple telephone liners and fax is said to offer
A- media linkage
B- bundling
C- open access
D- media on demand

Answer: B- bundling

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Question: As a result of the quiz show scandal, the networks changed the way they accepted sponsors' money, changing from single sponsorship for most programs to
A-lottery
B- subscribers
C- spot commercial
D- time

Answer: C- spot commercial

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Question: A still-used derogatory name for television, the "vast wasteland," was coined by
A- Red Scare figure Joseph McCarthy
B- FCC Chairman Newton Minow
C- respected journalist Edward R. Murrow
D- broadcast founder David Sarnoff

Answer: B- FCC Chairman Newton Minow

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Question: At cable's inception, the primary goal of most cable television operations was
A- to delivery pay per view movies
B- to circumvent FCC all- channel rules
C- to challenge the over the air broadcasters
D- to improve the reception of distant signals

Answer: D- to improve the reception of distant signals

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Question: Groups of channels made available to subscribers at varying prices are known as cable business as
A- Ranks
B- Tiers
C- Grades
D- Stages

Answer: B- Tiers

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Question: If your market has 100,000 television homes and 30,000 are tuned into your program, your rating is
A-60
B- 30
C- 50
D- 70

Answer: B- 30

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Question: A syndicated program that runs five nights a week at the same time is said to be
A- cleared
B- stripped
C- cumed
D- shadowed

Answer: B- stripped

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Question: Rather than local stations receiving compensation for airing network programs, now network receive _____________, a fee paid by the local station for the right to be that network's affiliate
A- subscribership
B- clear time
C- retransmission fees
D- reverse compensation

Answer: D- reverse compensation

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Question: Which of the following people demonstrated his television system in 1927 in San Francisco after moving from Idaho
A- Philo Farnsworth
B- Vladimir Zworykin
C- Paul Nipkow
D- John Logie Baird

Answer: A- Philo Farnsworth

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Question: Which is the name for the system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building?
A- CATV
B-SMATV
C- MMDS
D- MATV

Answer: D- MATV

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Question: In 1962, Congress declared in the all channel legislation that all television sets in the U.S. must be equipped with
A- a coaxial cable
B- a Nipkow disk
C- a digital video recorder
D- both VHF and UHF receivers

Answer: D- both VHF and UHF receivers

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Question: Companies that own several cable franchises are called
A-MSOs
B- BOCs
C- HSNs
D- integrated partnerships

Answer: A- MSOs

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Question: Broadcasters saw cable as a friend until
A- 1980, when Ted Turner launched the Cable News Network (CNN)
B- 1967, when microwave relays connected cable companies across the country
C- 1998, when Ted Turner converted TBS from a superstation to a cable network
D- 1975, when Time, Inc.. began delivering HBO movies by satellite

Answer: D- 1975, when Time, Inc.. began delivering HBO movies by satellite

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Question: The capacity of the wires or signals that bring video content into people's homes is called
A- fiber optics
B- FIOS
C- broadband
D- bandwidth

Answer: D- bandwidth

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Question: The percentage of television sets currently in use that are tuned in to a given program is that show's
A- rating
B- sweep
C- share
D- clear time

Answer: C- share

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Question: Recording a television show on a home VCR or DVR for later viewing is called
A- zipping
'B- stripping
C- zapping
D- time shifting

Answer: D- time shifting

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