3.03 Advertising

Question: What is the focus of the bandwagon advertising style?

Answer: To try to persuade someone to do something based on the fact that “everyone’s doing it”

Question: You just saw an online ad that shows a group of friends buying the same brand of clothes. All around them are different people who are also wearing the same brand of clothes. What technique has the advertising company used to persuade you to buy the clothes?

Answer: Bandwagon

Question: You just saw a video ad that shows a man talking about the diet pill he uses. He doesn’t appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?

Answer: Plain Folks

Question: Which of the following is a promise advertisers cannot make promoting their fitness product?

Answer: “Target your belly fat to lose weight there first.”

Question:

Answer: This is not a good plan because the best bet is always healthy eating and regular exercise