A Firm That Uses Crowdsourcing Will Generate Product Ideas

Question: A good is a product that is defined as having ________ attributes.

Answer: tangible

Question: What are the two broad product categories, related to the type of user, that are widely used in marketing?

Answer: business products

consumer products

Question: What type of consumer product is characterized by relatively inexpensive items with widespread availability?

Answer: convenience products

Question: An new dishwasher would be considered which type of consumer product?

Answer: shopping product

Question: A(n) ________ is a type of product that has tangible attributes that a consumer’s five senses can perceive.

Answer: good

Question: Richard likes to smoke tobacco from a pipe. However, he is very particular about which pipes he uses. He will only buy pipes made of mahogany and that have an amber or ivory stem, even though these pipes are the most expensive. What type of consumer product does this represent?

Answer: specialty product

Question: ________ products are purchased by the ultimate consumer, whereas ________ products are purchased by organizations to assist them in providing other products for sale.

Answer: Consumer; business

Question: A product ________ is a specific product that has a unique brand, size, or price.

Answer: item

Question: What three items are classified as consumer products.

Answer: convenience products

specialty products

shopping products

Question: A desire to keep products seeming new encourages the proliferation of extra features in what is known as ______.

Answer: feature bloat