A Retailer That Is Vertically Integrated

Question: Scrambled merchandising increases

Answer: intertype competition.

Question: A retailer that is vertically integrated

Answer: performs more than one activity in the distribution channel.

Question: Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following is NOT a value-creating activity performed by a retailer?

Answer: Reducing production costs with innovative designs

Question: A _____ is a business that sells products and/or services to consumers for their personal or family use.

Answer: retailer

Question: A retailer’s role in a supply chain is to:

Answer: add value to products and services sold to customers

Question: Essentials, a retail store, manages its own warehouse. It also owns a manufacturing facility where it produces private-label food products. Therefore, Essentials is practicing _____.

Answer: backward integration

Question: The U.S. retail industry:

Answer: has the greatest retail density in the world.

Question: The competition between the same type of retailers is called

Answer: intratype competition

Question: _____ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location

Answer: Providing assortments

Question: _____ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise

Answer: Backward integration