03.03 Advertising

Question: Why do advertisers use testimonials?

Answer: They provide celebrity encouragement to persuade the consumer.

Question: You just saw an online ad that shows a group of friends buying the same brand of clothes. All around them are different people who are also wearing the same brand of clothes. What technique has the advertising company used to persuade you to buy the clothes?

Answer: Bandwagon

Question: You just saw a video ad that shows a man talking about the diet pill he uses. He doesn’t appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?

Answer: Plain folks

Question: Which of the following is a promise advertisers could make to promote healthy living using fitness equipment?

Answer: “Use full body movements to improve your health.”

Question:

Answer: This is not a good plan because the best bet is always healthy eating and regular exercise.