Employee Productivity Is Enhanced By The Hr Activities Of

Question: Two established brands collaborating to offer a single product or service that carries both brand names is defined as ________.

Answer: co-branding

Question: Kurt is an HR manager for a medium sized disaster recovery company. He regularly reads the local and national reports on labor markets and attends HR seminars on international labor markets. What is Kurt trying to do in this example?

Answer: Kurt is keeping his recruitment strategies up to date by understanding the labor market.

Question: Which of the following is an example of an unsought product?

Answer: Pest control service

Question: Which of the following are interactive, shareable, highly measureable and data driven?

Answer: Digital marketing tools

Question: Sales presentations, demonstrations, consultative selling, and reference selling are examples of ________.

Answer: personal selling techniques

Question: Saul heard a funny joke and he wants to tell his friend Peter who works in the next building over. He knows the joke is not appropriate for the workplace but it is okay, he will send the joke via e-mail and tell Peter to delete the email after he reads it. No one will ever know, right?

Answer: Wrong, electronic communications are forever, you can’t just delete a company email to erase it completely from company files.

Question: During which phase of team development are team members focused primarily on defining tasks, establishing a schedule, organizing the team’s work and building relationships?

Answer: Forming

Question: How is the marketing concept different from the product concept?

Answer: The marketing concept seeks to fully understand the customer and then use that knowledge to make marketing, product and even strategy decisions.The product concept seeks to capitalize on the company’s ability to innovate and create a compelling product.

Question: A ________ is typically built into either machine flexibility or routing flexibility.

Answer: flexible manufacturing system

Question: Jay Conrad Levinson coined a term for a relatively new marketing strategy that relies on unconventional, often low-cost tactics to create awareness of and goodwill toward a brand, product, service, or even a company. What is the term for this strategy?

Answer: Guerrilla marketing