In Very Simple Words Advertising Is Really About

Question:

Answer: c

Question: Jennifer has worked for many years reviewing and approving print ads for her firm. She has memorized a checklist of key points to review. Which of the following would NOT be on her checklist?

Select one:

  1. brand elements

  2. b. photo credits

  3. c. subheads

  4. d. body copy

  5. e. headline

  6. Answer: b

  7. Question:

  8. Answer: d

  9. Question:

  10. Answer: c

  11. Question:

  12. Answer: d

  13. Question:

  14. Answer: e

  15. Question:

  16. Answer: a

  17. Question:

  18. Answer: d

  19. Question: In very simple words, advertising is really about

  20. Select one:

  21. a. linking emotions with products.

  22. b. improving brand image.

  23. c. being creative.

  24. d. getting consumers’ attention.

  25. e. personal selling.

  26. Answer: d

  27. Question:

  28. Answer: d

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