Instructions Or Directives To Employees Should Require

Question: Which of the following is not a component of persuasion?

Answer: Coercion

Question: In identifying a “best-selling” item, advertisers are hoping to appeal to which psychological trigger ?

Answer: Social proof

Question: Dillon wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message ?

Answer: Dillon’s target audience will likely ask all of these questions.

  • Why should It?

  • - What’s in it for me?

  • - Who cares?

  • Question: AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience .

  • Answer: desire

  • Question: You must write a letter convincing your reader to donate money to your company’s annual United Way campaign. What indirect benefit to the reader could you incorporate within your letter?

  • Answer: A statement regarding the need for charitable donations and the power of giving

  • Question: Which of the following best prompts action in a persuasive message?

  • Answer: Our professional landscaping services will help you make a good first impression with your customers. Call us by June 30 to take advantage of our summer discount.

  • Question: When you are writing to complain about something and you believe that your request is justified and will be granted, you should use __________.

  • Answer: the direct strategy

  • Question: Dale is writing a claim letter to a company about a damaged product he received. As Dale is composing his letter to the company, what advice should he follow?

  • Answer: Begin the claim with sincere praise, an objective statement of the problem, a point of agreement, or a quick review of what he has done to resolve the problem.

  • Question: Melinda must write a message to her employees to convey the new procedure for handling customer complaints. Melinda should __________.

  • Answer: state the purpose of her message immediately

  • Question: When selling an idea to management, writers often are successful if they make a strong case for saving __________.

  • Answer: money

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