The Center Of All Marketing Efforts Is

Question: A good marketer can identify potential opportunities by paying close attention to customer needs and continuously monitoring

Answer: the business environment in which the company operates.

Question: A firm’s macroenvironment includes _____________ factors, which the marketer cannot _______________.

Answer: external; control

Question: The _____________ is the center of all marketing efforts.

Answer: consumer

Question: Which of the following is NOT a macroenvironmental factor?

Answer: the firm’s competitors

Question: __________ is the shared meanings, beliefs, morals, values, and customs of a group of people.

Answer: Culture

Question: Compared to other groups, members of the _______________ generational cohort are more likely to marry and buy homes later in life, are more cynical, are shopping savvy and are considered to be astute consumers.

Answer: Generation X

Question: Which of the following is NOT an important trend, as outlined in your text, that marketers must monitor in the macroenvironment?

Answer: red/blue marketing in election years

Question: Consumers’ privacy concerns led to enactment of the

Answer: Federal Trade Commission’s Do Not Call registry.

Question: Marketers must consider the political and regulatory environment, which may have a profound impact on competition, promotion, product safety and the operation of the marketplace. Key players in this environment include all of the following EXCEPT

Answer: stock exchanges.

Question: Market research firms can provide information indicative of human population segments such as age, gender, race and income. This information can provide marketers with a “snapshot” of the typical consumer in a specific target market and are collectively referred to as

Answer: demographics.