Which Concept Is Most Consistent With A Relationship Marketing Strategy

Question:

Answer: accept the research results and reevaluate the proposed product

Question: People with unsatisfied wants and needs who have both the ability and the willingness to buy are:

Answer: a market

Question: Which of the following statements about the distinction between consumer goods and B2B goods is the most accurate?

Answer: the same product can be classified as either a consumer good or an industrial good,depending upon its end use

Question: ____ marketing is the marketing of products to groups of customers a firm decides it can serve profitably

Answer: target

Question: Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments

Answer: niche marketing

Question: a consumer’s decision-making process is influenced by his/her ____. consisting of those people who help shape the consumer’s beliefs, attitudes, values, or behavior

Answer: focus group

Question: firms adopting a relationship marketing strategy view technology as a(n)

Answer: increased opportunity to personalize marketing campaigns to meet customer needs

Question: Cool People Publications focuses their marketing efforts on reaching African American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool People utilizes the strategy of

Answer: target marketing

Question:

Answer: environmental scanning

Question:

Answer: mass marketing