Which Of The Following Is True Of Perceptual Positioning Maps

Question: ______ is the process of evaluating the attractiveness of different market segments & selecting one or more segments to enter.

  1. differentiation

  2. b. mass marketing

  3. c. market targeting

  4. d. market segmentation

  5. e. positioning

  6. Answer: c. market targeting

  7. Question: _____ consists of arranging for a market offering to occupy a clear, distinctive, & desirable place relative to competing products in the minds of target consumers.

  8. a. differentiation

  9. b. positioning

  10. c. market targeting

  11. d. market segmentation

  12. e. mass marketing

  13. Answer: b. positioning

  14. Question:

  15. Answer: c. market segmentation, market targeting, differentiation, & positioning

  16. Question:

  17. Answer: a. user status segementation

  18. Question: Market segments that can be effectively reached & served are said to be _____.

  19. a. measurable

  20. b. accessible

  21. c. substantial

  22. d. actionable

  23. e. differentiable

  24. Answer: b. accessible

  25. Question: When a market segment is large or profitable enough to serve, it is termed ____.

  26. a. measurable

  27. b. accessible

  28. c. substantial

  29. d. actionable

  30. e. differentiable

  31. Answer: c. substantial

  32. Question: When an effective program can be designed for attracting & serving a chosen segment, the segment is best described as ____.

  33. a. accessible

  34. b. measurable

  35. c. reachable

  36. d. actionable

  37. e. differentiable

  38. Answer: d. actionable

  39. Question: Marketing the same product to a huge customer base without any customization is referred to as ___.

  40. a. mass marketing

  41. b. differentiated marketing

  42. c. niche marketing

  43. d. local marketing

  44. e. individual marketing

  45. Answer: a. mass marketing

  46. Question: POS markets different services to the tourism, defense, & trade segments. The firm designs separate offers for each segment based on their needs. This approach is called _____ marketing.

  47. a. concentrated

  48. b. differentiated

  49. c. individual

  50. d. mass

  51. e. local

  52. Answer: b. differentiated

  53. Question: _____ marketing tailors brands & promotions to the needs & wants of specific cities, neighborhoods, & even stores.

  54. a. differentiated

  55. b. mass

  56. c. niche

  57. d. local

  58. e. individual

  59. Answer: d. local

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