Customers Can Perceive Differences Based On

Question: A product needs to get to the customer when and where they need it. This is considered to represent the ______ function of the 4 Ps.

Answer: place

Question: Marketing management process

Answer: 1. planning marketing activities

2. directing the implementation of the plans

3. controlling these plans

Question: What managerial process involves cultivating and keeping a relationship that matches an organization’s resources with its market opportunities?

Answer: Strategic management planning

Question: Specifying a target market and the corresponding marketing mix are the two elements that comprise the

Answer: development of a marketing strategy.

Question: Target marketing classifies a marketing mix as

Answer: appealing to a selected group of people.